As a local search engine, Yahoo has long been the equivalent of an ’80s hair metal band, still squeaking along decades after its heyday.
For the last few years, its only real boon to your local visibility was that it still ranked well in Google for brand-name searches. Even if your Yahoo listing only reflected your Yelp reviews, at least it gave you “review stars” in the search results, which can help impress would-be customers.
In theory, Yahoo was a place where you’d still want to get at least a couple reviews from customers.
Now the only reason to get reviews on Yahoo is to impress the five people in your area who use it as their favorite local search engine.
What do you think? Do Yahoo Local reviews have redeeming qualities I missed? (If so, I’ll eat my hat.) Leave a comment!