It has a bent toward restaurants, because many of his clients and audience are restaurateurs. But the subject matter applies to any kind of business.
The other day, Mike asked me some tough questions on the topic of categories. You can listen to the podcast here:
You’ll also find some non-audio resources.
Thanks to Mike for a great chat. By the way, I suggest you check out his blog.
Especially if you listen to all 45 minutes, let me know what you think!