There’s no reason you can’t have a slick and benefit-oriented cover photo on your Google+ Local page. You don’t need to be in a “cool” industry, or have a nice building, or be in a scenic location.
The photo is one of the few parts of your page where you can get creative. You can convey more about what you offer. You can also create a mood or tell a story.
Why bother? Because any rankings you have are a waste if your page doesn’t make anyone pick up the phone or click through to your site.
I’ve rounded up 10 examples of nice cover photos. See what gets your creative juices flowing, or see what ideas you can swipe.
Sure, it’s a nice house. But the timing makes this photo. If it were daytime the lights wouldn’t be on, and we couldn’t see the “product.” If it were nighttime the photo would lack color and we couldn’t see how the whole house looks with the lights.
Goldberg Jones know their audience and its pain-points. By including prominent pictures of the attorneys, the message is, “Hey, we can help a brother out.” The picture of Portland adds some sleekness, and makes it so the photo isn’t just mugshots.
The photo isn’t just of the outside or inside of a home. It showcases all the main services. The labels are a nice touch, even though they’re cut off.
This is a funeral home. Most “clever” photos would offend someone. Or bore them. It would have been so easy not to bother.
Busch did two smart things here: (1) they didn’t take a photo that conveys what they actually do, and (2) they had the smarts to take the photo outside on a nice day.
I give them extra points for capturing a little bit of their sign in the photo – to show it’s their funeral home and not the one down the street.
Most bed-and-breakfast places just have a photo of the bed and its hospital corners. If you just looked at the photo, you couldn’t tell them apart from a hotel (or no-tell motel). These guys actually went to the trouble of preparing a nice breakfast for their photo.
This one’s brilliant. The blue sunset reflects their branding (azul). It also doesn’t show the couple in so much detail that a potential client who’s looking at this page would think, “Oh, that doesn’t look like us.” It’s also not overtly wedding-specific, so it wouldn’t make someone who wants a photographer for another occasion think that Azul only does weddings. I could go on and on about this one. It’s resourceful and effective.
It’s not the plumber or his truck or a dingy photo taken under the sink. It’s not a dripping faucet – which would highlight the problem. It’s a running faucet – which is the solution and the plumber’s promise.
This one tells a story. To start with, the place has been in business a while, and it’s gone through at least one name-change. But the family name is still in there. There’s much more story in the photo, which you can extract if you look it for long enough. Suffice it to say it adds a ton of credibility.
You’ve got a healthy-looking dog, a happy kid, a friendly-looking veterinarian, and the front sign in the background. Whoever took this photo is a pro’s pro.
Hearing aids aren’t much to look at, so this photo doesn’t focus on them. The focus is on the people in the photo listening to the waves, and presumably talking to each other. It shows them with dignity. There’s a lot more going on in this one. It may be the most resourceful cover photo I’ve seen.
You just need to think of something simple and easy on the eyes. Then either spend a little time to do it right, or hire a professional photographer.
It doesn’t need to be stunning. I know there are splashier photos out there than the 10 classy ones I’ve shown here. But these are good because, although they look nice, they’re actually doable.
That’s why I tried to focus on the less-sexy types of businesses. You’ll notice that I didn’t include restaurants, casinos, or nightclubs. I don’t want you to have an excuse not to do this simple step. It will help determine what you get out of your local rankings.
I’ve gleaned a few lessons from these cover photos:
Lesson 1. It doesn’t need to be one photo. Collages work. They let you add color and say more.
Lesson 2. It doesn’t need to be a photo of your product or service. Maybe it shouldn’t be. (See my examples of the divorce lawyers, funeral home, and hearing aid supplier.)
Lesson 3. You can – and probably should – add some branding without letting your sign or logo hog the entire photo.
Lesson 4. Annotations can help.
Lesson 5. Consider black-and-white.
Enough about what I think.
Any ideas for a new photo on your page?
Know of any great cover photos?
Can you think of general rules for what makes a nice photo?
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