3-Pack Local Results in Google Places?

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It’s probably a short-lived test by Google–but earlier this fine Wednesday evening if you typed in just about any local search term, you’d see only 3 results displayed on the 1st page of Google Places.

Not 10 local businesses, not 7 businesses.  3.

We’ve seen “3-pack” local business results before, but only for less-competitive or slightly uncommon searches–like if you searched locally for “cobbler” or “taxidermist.”  Or we’d see a 3-pack for local searches in less-populated towns, where there maybe are only 3 nearby car mechanics, not 7+.

But earlier today you’d only see 3 businesses when you’d type in a term as ultra-competitive as “New York pizza”—terms that would normally return 7 local search results on the first page (with a whole lot more behind them, trying to scratch their way onto the 1st page):

This picture shows what I mean:

Will Google use "3-pack" local search results?

It’s a test, and probably a very quick one.  It may be on-again, off-again for a few days, for all I know.

But many times when Google tests something like this on a large scale–even if only a few hours–it’s only a few weeks or maybe a couple of months before it becomes the new standard everywhere.  The standards for local businesses may just get tougher.

Comments

  1. avatar Stefanie says

    Great info Phil, thanks!

  2. Thanks for sharing! Do you have any updates to Google’s local pack for 2019?

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  1. […] they could become more common in the future: As I wrote back in June, Google seems to have tested 3-pack local search results on at least one […]

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