How Much Do You Know about Local Reviews? Take This Quiz

Like it or not, your business hinges on your reputation (or soon will).  Your online reviews are an ever-growing part of your reputation – and sometimes they’re one and the same.  But getting happy customers / clients / patients to speak up is hard.

There’s much more to it than just, “Run a good business and ask your customers.”  Those two things are essential, but they’ll only get you so far.  Whether your review strategy is pretty good or phenomenal depends on how well you know details, particularly the ins and outs of each review site that matters.

Even if you’ve done OK on reviews so far, you probably want to do even better.

Even if your business has done well so far with few or no reviews, you’ll need good reviews to bump it up a level.  Also, you don’t want to wait until you’re in a hole with negative reviews to get serious about getting the happy people to speak up.

Do you have what it takes to start racking up the reviews? My 20-question quiz will tell you.

It’s tough, but doable.  It’s not trivia or history quiz.  All the questions focus on the real-life challenges you face as a business owner who works hard to win customers, works even harder to do a good job for them, and just wants more of them to speak up online. (It’s also relevant if you’re an SEO or other marketer and want to help your clients on reviews.)

Good luck!

What’s your score?

Any questions?  (Please don’t give away the answers.)

Leave a comment!

P.S.  Special thanks to Darren Shaw for his great feedback on the questions and answers.

Studied for Your Google+Local SATs?

Have YOU done your homework?It’s my pleasure to publish the first guest post that’s made its way onto this blog.

Colan Nielsen of Powered by Search has impressed me over the last few months with the knowledge he shares over at Linda Buquet’s forum, and I really liked an idea he had for a post (below).

At the very bottom is a link to the PDF that contains Colan’s answers to the quiz questions.

Enjoy!

Last year Phil did a post with a quiz on “How Well Do You Know the Google Places Quality Guidelines?” After taking Phil’s quiz (and acing it…cough cough), I realized that this was the first time that some of the Google Places Quality Guidelines were actually sticking to my brain. After all those years of writing, and not particularly enjoying all those tests in high school, I’ve finally come full circle and have a new appreciation for the mighty “quiz”.

That motivated me to create a training resource for our local marketing team at Imprezzio. Once I had created the quiz, I sent it out to the team, and then on the following week’s team meeting we went over all the questions, dissected the answers, and in turn, created some great discussion. It was one of the best meetings we had in a while, and it dawned on me that this was only the beginning of a great way to stay on top of the constantly changing rules and guidelines of Google+ Local.

It’s important for local SEOs to know the rules. It’s even more important if you’re a business owner trying to get your own business visible in Google+Local.

Whether you ace the quiz or fail it gloriously, you‘ve got to know Google’s rules.  It’s the difference between sinking and swimming.

 

Categories

1.    Which of the following categories would Google deem acceptable? (multiple answers accepted)

a.  Dentist
b.  Teeth Whitening Service
c.  Braces
d.  Toronto Dentist
e.  NYC Renters Insurance
f.  Insurance Agency
g. Best Insurance Agency

2.    Categories must describe what your business_____, not what it ______.

3.    Where do you put the Suite#/Apt# etc. in the Google Places Dashboard?

a.  Address line 1
b.  Never add suite #
c.  Address line 2

Business Address/Location

4.    Which of the following businesses would most likely need to hide their address?(multiple answers accepted)

a.  Insurance Agency
b.  Electrician
c.  Plumber
d.  Sporting Goods Store

5.    A Service Area Business (SAB) can have a Google+ Local page for every city/area that it services?

a.  TRUE
b.  FALSE

6.    Only businesses that make in-person contact with customers qualify for a Google listing.

a.  TRUE
b.  FALSE

Business Name

7.  The business name must represent your business exactly as it appears in the offline world. Name 3 things that you should never put in your business name.

1:
2:
3:

General

8.    What is the best-practice for when a business moves to a new location/address?

a.  Edit the existing listing in the Google Places dashboard
b.  Edit the existing listing with the EBD (“Edit business details”)
c.  Mark the listing as closed and create a new listing

9.    When is it acceptable to claim a single listing into more than 1 account?

a.  Only for a Service Area Business (“SAB”)
b.  Only for a business with a storefront
c.  When you want to have multiple managers for the listing
d.  Never

10. Which method of reporting a problem to Google Places support gets you an open line of communication with Google, which allows you to correspond back and forth?

a.  “Report a Problem”
b.  Google Places Troubleshooter

11. Videos uploaded to the Google Places dashboard currently take how long to go live?

a.  4 to 6 weeks
b.  1 to 2 weeks
c.  Instantly
d.  The video feature is currently disabled and doesn’t ever show live


Done?  Check out the answers.

You can also get the quiz as a PDF.

Oh, and here are the rules straight from Google.

Colan Nielsen - Local SEO at Imprezzio MarketingAbout the Author

Colan Nielsen is the Agency Operations Manager at Powered by Search in Toronto, Canada. By night, he is Linda Buquet’s right-hand man and moderator at the Catalyst Local eMarketing Local Search Community.

Quiz: How Well Do You Know the Google Places Quality Guidelines?

You may not agree with them.  You may not even completely understand them.  But unless you want your business’s local visibility to take a faceplant onto hard pavement, you’d better know and follow the Google Places Quality Guidelines.

Unfortunately, you can’t follow the Quality Guidelines the same way Captain Kirk “follows” the Prime Directive in Star Trek.  The Google Places Quality Guidelines are “the book,” and you have to go by the book even when it’s inconvenient to do so, or else you risk losing customers.

But you have to know the rules in order to follow them, because many of them simply aren’t intuitive.

I like what Nyagoslav Zhekov said in a recent post, that you really need to memorize the Quality Guidelines and stay up-to-date on them.  Otherwise, the chances are good you’ll mess up your Google Places rankings—or, if you’re a local SEO, you’ll mess up your clients’ rankings.

That’s why I’ve put together this short quiz, to see how well you know the Google Places Quality Guidelines off the top of your head.  (No peeking at the link to the guidelines I put at the top of the page!)

It’s 10 questions.  Unless you score 10/10, there’s a chance you’ll shoot yourself in the foot by accidentally breaking the rules and losing business as a result

The questions are below, or you can open them up in a PDF here.

A link to the answers is at the bottom, below the questions.

Enjoy!

Question 1:  If you haven’t opened your business yet, how far in advance can you create your Google Places listing?

a)  Whenever your website goes live

b)  About 2-3 weeks—which is about how long it takes for Google’s verification postcard with the PIN to arrive in the mail

c)  You can’t set up your listing before your business has opened

 

Question 2:  Let’s say you work at a law firm that has 10 lawyers, all of whom work from the same address.  What’s the maximum number of Google Places listings you can create and associate with that address?

a)  1: Only the law firm itself can have a Places page, whereas the individual lawyers can’t

b)  11: The firm can have one, and each of the lawyers can also have a Places page

c)  There’s no specific limit; it depends on how many branches of law each lawyer practices

 

Question 3:  What number of “keywords” is too many (and therefore prohibited) to include in the “business name” field?

a)  2

b)  3

c)  An “extraneous number” of keywords

 

Question 4:  Under what circumstances can you use a P.O. Box as your address?

a)  Only if you select the “Do not show my business address on my Maps listing” option, so as to hide your address from showing up in Google Places

b)  Only if you enter the P.O. Box into the 2nd “address” field, but first specify the physical address of your business in the 1st “address” field

c)  Never

 

Question 5:  When MUST you select the “Do not show my business address on my Maps listing” option?

a)  If you work from home, rather than at an office or store

b)  If you don’t meet your customers or clients in-person at your business location

c)  If your “service area” encompasses more than one town or city

 

Question 6:  To what extent must you use a number with a local area code as your primary phone number?

a)  You absolutely must use one, always—no exceptions

b)  You should use one “whenever possible”

c)  It doesn’t matter what the area code is, as long as your street address is local

 

Question 7:  What is the maximum number of custom categories you can specify?

a)  1

b)  4

c)  5

 

Question 8:  Which of the following custom categories would Google deem acceptable?

a)  “Sedation Dentist”

b)  “Sedation Dentistry”

c)  “Sedation Dentistry w/ Nitrous Oxide”

 

Question 9:  Let’s say your business has 12 locations and 12 Google Places pages (one for each location); under what circumstances can you use the same website for each location?

a)  Never; you need to have a completely separate website for each Google Places page

b)  You can use the same website only if you have a different landing page for each location / Google Places page

c)  You can always use the same website for each Google Places page, and you can even use the same page of your website for all your Places page

 

Question 10:  Which of the following are you NOT allowed to put into the “website” field?

a)  A shortened URL

b)  A forwarded domain (i.e., a website name that forwards to another website)

c)  The URL of your business listing on a third-party site (e.g., Yahoo, SuperPages, etc.)

Take a second to jot down your answers (how old-fashioned, I know), and then check your answers here.

Note: the Quality Guidelines change from time to time.  If and when Google changes them significantly, I’ll update the quiz to reflect the change(s).