(Update 1/4/16: There’s a list of all review sites here. Of course, it includes the industry-specific sites listed in this post, but it also lists places you can get reviews regardless of your industry.)
“Niche” review sites are underrated. You’re crazy not to get reviews there.
Sites like Avvo, DealerRater, and HealthGrades (to name well-known examples) tend to rank well in Google’s organic results, especially these days. Getting reviews on those sites is the best “barnacle” SEO technique there is.
Also, the people who go to those industry-specific sites and see your listing are farther along in the “buying” process. They generally know what they need and are just looking for who should provide it.
OK, now that I’ve convinced you, the question is: what are your options?
What review sites are specific to your type of business?
I’ve compiled a list. Here’s what I’ve got so far:
(Oh, and here’s the spreadsheet – where I have a column that lets you sort the review sites by what type of business they specialize in.)
Once you dig into your industry, you might be surprised. I’m surprised at how many golf sites I found, and how few relatively attorney directories actually let clients post reviews.
And who knew Click and Clack allow reviews on CarTalk.com?
But I hope you found at least a couple that you didn’t know about, where you can get reviews from customers.
By the way, on most if not all of these sites, you can also get a citation.
Thanks to the following people for contributing sites:
Jon Hall of Grade.us for reminding me about Martindale.com.
Christina Black of ViveVirtual for reminding me about AllTherapist.com.
Margaret Ornsby of More Customers More Sales for the two Australian sites.
Dan Hiestand of Chico Car Care for SureCritic.com and DriverSide.com.
Brian Rys of Swingset Solutions for PatientFusion.com.
Do you know of any industry-specific sites that should be on the list? Let me know of them and you’ll make it into the “Credits” section 🙂