Will Yelp Transplant Your Reviews?

Yelp reviews aren’t something you want to lose, if you can help it.  Under what circumstances can you get Yelp to move, transfer, or transplant your reviews from one business listing to another?

Darren Shaw and I were wondering about that the other day.  The answer wasn’t in Yelp’s FAQ (or anywhere else), either.  So I contacted Yelp to ask:

Can a business owner (or anyone else) request for Yelp reviews to be moved / transferred to another listing?  And if so, under what circumstances might Yelp be able to move the reviews?

The scenario I’m thinking of is if a business has two duplicate listings on Yelp and each one has 5 reviews.  It would be a shame to lose those 5 reviews, so can the business owner get the reviews on Listing A transferred to Listing B – if they’re truly for the same business and location?

-Phil

Stella from Yelp HQ replied:

If there happen to be duplicate listings of the same business, whether there are reviews on each listing or not, our team will merge the listings and all content will be combined. So, if there were 5 reviews in each listing before, once merged, the new, single listing would then have 10 reviews.

-Stella

So getting your reviews transferred sounds like a pretty hands-free process on the part of you, the business owner – if and when Yelp finds listings.  But I’ve seen duplicates and near-duplicates stick around on Yelp for a year-plus, so Yelp’s finding the rogue listings spontaneously might be a big “if.”

My suggestion: if your reviews are being spread thin by duplicate or near-duplicate listings, don’t just wait around for Yelp to discover and merge the listings.  Report those listings sooner rather than later.