How Long Does It Take for a User-Submitted Yelp Page to Rank on Page 1 for a Branded Search?

https://www.flickr.com/photos/jasonparis/4066106103/One week or less, from what I’ve seen.

A 7-Eleven opened nearby last year, but Yelp didn’t have a page for that location.  The locally-owned convenience store that used to be at that location had and still has a Yelp page.  (Nobody’s reported it as closed, and Yelp hasn’t de-duped.)  But the 7-Eleven didn’t have one for 9-10 months after opening.

I guess their SEO person is grazing in tidier pastures.

Anyway, I took it upon myself to submit a Yelp page for 7-Eleven, as I do from time to time.  I’m not big on convenience stores, and I’m even less big on pro bono enterprise local SEO, but my grand act was borne of curiosity: I had occasion to look up the hours.  Recently, a drunk guy crossed the street to ask if I knew how late the 7-Eleven was open.  I told Otis 11pm sounded right, but that I didn’t know for sure.  I looked it up when I got back from my stroll.  Turns out Google My Business didn’t have the hours, so I checked Yelp, which also didn’t have the hours.

On June 11th I created a Yelp page for 7-Eleven (minus the hours).  When I checked it on June 18th, a week later, it ranked #4 for a brand-name search. (It probably ranked on page 1 even sooner than that.  Wish I’d checked.)

So what?  Well, I suggest you patrol Yelp occasionally for “unofficial,” unclaimed, in many cases user-submitted (or competitor-planted) pages for your business.  You may or may not want that page, and it may or may not make your business look good, and it probably will be mighty visible when people search for you by name.

Keep an eye on competitors’ Yelp pages, too.  Those may rank well, even for competitive search terms, but you can probably get them removed or fixed without too much heartache.

Factual Improves “Submit a Business” Form

Now you don’t even have to wade through the guidelines and send an email to the right people to get your business listed on Factual.

You can just go to http://www.factual.com/contact and type your info to the right of the prompts in the “Your Message” box.

I don’t believe the “Factual ID” field is required unless you’re editing a listing that’s already in the system but incorrect.

As I wrote before, Factual makes it easy for you to list your business.  They seem to take maybe two-thirds of my clients’ submissions on the first try, so sometimes you need to keep working on your supporting citations and try again later.  Other than that, it’s a pain-free process.

They’re making it real easy for you now.  Go forth and list yourself on Factual.  It’s free, and important.

How to Add a Free CitySearch Business Listing (Temporary Solution)

Update 4/11/13: If your business is already listed on CitySearch and you simply want to claim your listing so you can make edits to it, go to https://signup.citygrid.com/cyb/find_business.  If your business isn’t listed on CitySearch and you’re trying to add it, follow the below instructions.

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Adding a free business listing to CitySearch.com has always been a little tricky.

It hasn’t even always been possible to do so: the site has flip-flopped between offering free listings and not offering them.

The latest curveball is the disappearance of CitySearch’s old “Add a business” form.  It used to be buried a couple pages deep on the site, but – as I noticed a few weeks ago – the “submit” form now is completely gone.

No apparent way to list a business manually on CitySearch – other than maybe to wait a few months for InfoGroup to feed your info into the backend.

Bummer.  It’s one of those sites your business needs to be listed on if you want to rank well in the Google+Local search results.  Plus, especially given Google’s disastrous handling of Google+Local customer reviews recently and CitySearch’s huge role in the “local business reviews ecosystem,” it’s become a really good idea to try to get reviews on CitySearch.  For which you need a listing on CitySearch.

My clever workaround solution?  I poured myself a cold brew and resigned myself to being temporarily unable to build CitySearch listings for my newest clients.  I’d been on the choppy old wooden roller coaster at CitySearch Land before and just assumed there was nothing to be done about the bumpy ride.

But today Travis Van Slooten of TVS Internet Marketing kindly told me that there’s actually a way – albeit a somewhat clunky and inconvenient one.  His email explains:

They recently changed the format of their site and the “Add a Business” link broke and they are working on getting it back up. The problem is, the customer service rep I talked to said there was no time table as to when it will be fixed.

In the mean time, you can add a business for free by emailing them directly. Their email address is: myaccount@citygridmedia.com

All you have to give them is [your business name, address, and phone number] , web address, and category and they’ll add it manually for you. It takes them 3-5 days to create the listing and then 2 weeks before it’s searchable on their website.

To correct or delete duplicates, just send them an email at the same email address and they’ll fix everything for you. You don’t even have to have any listings claimed. You can just tell them, “I want to keep this listing so I can claim it but first make all these changes to it. Then for these other 2, please delete them.” Supposedly they’ll sort everything out for you.

If you already knew about this approach, I’m glad.  But if you’re anything like me, then the above solution comes as a bit of good news to you.

I’d love to hear about your recent experiences with CitySearch free listings – so please leave a comment if you’ve got any intel to share.