Moz Local Listings 15 Months after Cancelling: Where Are They Now?

About a year ago I wrapped up a simple test on Moz Local (the paid version): do Moz Local-controlled listings disappear if you cancel?  No, from what I can tell.  I had tracked the listings for for an ex-client, and 3 months after cancelling they were still up.

I did that post in October of 2016.  Since then, some commentators on that post and other astute people have asked me, “Where are they now?”

Here’s a snapshot of how they looked a little over a year ago, 3 months after cancelling:

And here’s a snapshot of the listings for the same business now, almost 15 months after cancelling:

None of the important listings has disappeared in the past year, from what I can see.

In the name of “trust but verify,” I just checked those listing manually.  You might notice the gray bar on the left, representing important InfoGroup.  Turns out that listing IS up still (that discrepancy between the 2016 and 2017 snapshots is just a hiccup on Moz’s end).  The unimportant HotFrog listing may have disappeared, though.

What’s interesting is that some of the “enhanced data” that Darren Shaw in his comment thought might get stripped out did in fact seem to disappear into the ether.  The LocalEze and SuperPages listings no longer display the business’s website URL.  Though I’m interested to know whether those listings or other listings decay a little more 2 or 3 years after the fact, I probably won’t do another follow-up post on it.  I don’t want this to become like the 14th KISS “Farewell” tour.

It seems to be as Jim Stob in his comments said: accurate listings for valid businesses stick around.  Their shelf life is at least that of Chef Boyardee, and perhaps even equal to that of a Slim Jim.

Moz Local is a good service in many cases, particularly for new businesses or new locations of a business.  It’s a low-cost and low-effort way to thin the herd of listings you need to wrangle.  If your listings on sites in Moz’s network went up (or got fixed) without much trouble, I suggest keeping it around.

Still, if for whatever reason you cancel it, your listings should stay up – though you should reclaim those listings manually and re-add any additional info (e.g. your site URL) that might have gone missing.

Any questions?  First-hand experience with cancelling?  Leave a comment!

Who Provides Facebook’s Local-Business Data?

I’ve never created a Facebook page for Local Visibility System, LLC:

Sure, I created a Facebook page for myself about 10 years ago (and haven’t spent any time there in probably 7-8 years).  But I didn’t make one for the business, because I prefer my site and email list to be home base.  Call me crazy.

Some years ago I created listings on the basic sites.  Lest the shoemaker’s son go unshod, every now and then I do a quick check on my basic listings / citations.  As a true local SEO geek, I like to see which listings are new, which have changed, which have gone the way of tie-dye and free love, etc.

My first stop was (as always) Moz Local, where I noticed that seemingly new, threadbare Facebook page for the first time.

The first thing I noticed about the Facebook page was that it didn’t include the “LLC” at the end of my business name.  I always include the “LLC” in my business name (not that it matters for SEO purposes).  That tells me that Facebook is probably grabbing my business info from a place where I’m listed simply as “Local Visibility System.”

So I checked out the usual suspects.  Turns out I’m not on Acxiom or LocalEze.

Then I checked InfoGroup.  I’ve been listed there for a long time, but the name doesn’t match.

So what site caused Facebook to squirt out a business page for me?

The answer is…Factual.

It was a Moz Local scan that alerted me to the name-match in the first place.

If I was paying attention a couple months ago I might not have had to do any gumshoeing.  Turns out Factual announced (quietly) its local-data partnership with Facebook.

I know I didn’t have a business Facebook page before then, so it all makes sense now.

According to David Mihm’s Local Search Ecosystem graphic, it’s possible that other sources still feed Facebook directly.  But the Factual-Facebook partnership is so new that maybe it’s now exclusive.

Anyway, on a practical level, why should you care that Factual feeds business info to Facebook?

  1. It can help you clean up duplicate Facebook pages – which are a common burr in the saddle.
  1. If you’re having problems making changes to or removing a Facebook page, try to update Factual (manually, or through one of its trusted partners, or through their API if you’re a hardcore geek).
  1. If you do not want a Facebook page for your business, try to squash it at Factual.
  1. If you don’t want your address showing on your Facebook page, try to get the address concealed at Factual.
  1. In general, Factual may be more important than you’d think. (It’s long been a data-provider for Apple Maps, for instance.)

Any Facebook or Factual fiascos you’d like to share?

Do you know of any other little-known data-feeding relationships between sites?

Questions?

Leave a comment!

20 Local SEO Techniques You Overlooked (Almost)

https://www.flickr.com/photos/calliope/

We local-SEO geeks talk about the same old basic principles a little too much: clean up your citations, don’t get penalized by Google, be mobile-friendly, earn “local” links, create “unique” content, deserve reviews, ask for reviews, etc.

It’s all good advice.  I’ve devoted many of my blog posts in the last 4 years to unpacking that advice so it’s easy to act on.

The trouble is we’re repetitive.  We’re almost as bad as the talking heads at CNN.  We rarely move on to what you should do once you’re pretty solid on the basics – and there is a lot you can and should do.

(In fact, many of the overlooked wins can also help you even if you just started working on your local SEO.)

Here are 20 stones I find unturned way too often:

1.  Nail the categories on your non-Google listings: Pick out the most-relevant ones, and as many of them as are applicable. Dig them up with Moz Local’s free “Category Research” area and with my category lists for Apple Maps and Yelp.

2.  Do a second round of work on your citations. Do it a couple of months after the initial blob of work.  You might be amazed at how many stragglers you find.  Might be enough to motivate you for a third go-round.

3.  Try to find and possibly hire a MapMaker editor to join the Forces of Good in your local anti-spam war. Of course, there’s no guarantee that even a MapMaker editor can stop your competitors’ spam offensive, but it’s worth a shot.

4.  Become or get to know an “Elite” Yelper (like this recruit). Got a review that’s viciously personal, un-PC, or is obviously from an imposter?  The Elite Yelper may know just how to phrase the takedown request for the best chances of a takedown.  Also, because most Elite Yelpers don’t really have lives, Yelp seems to expect them to report data-errors (like wrong addresses), and usually acts on them.

5.  Embedding on your website the Google map that’s featured on your Places page. Don’t embed a map of a generic address.  You want Google to know people are looking up directions to you.

6.  Get a Google Business View photo shoot. (10 reasons here.)

7.  Pick the right itemtype for the blob of name / address / phone info that you’ve marked up with Schema.org markup. Or take a few extra minutes to go bananas with your Schema.

8.  Join a couple of local and industry associations. I’m talking about your local Chamber of Commerce and the sorts of organizations you’d find if you Google the word that describes your business + “association” or “organization.”  They’re often worth joining for the offline benefits, and you’ll probably get a good link.

9.  Diversify the sites where you encourage customer reviews. The benefits are many.

10.  Create a “Reviews” page. Use it to showcase your reviews (possibly with widgets and badges) and to ask any customers who visit the page to put in a good word.  You can pretty easily create a page from scratch, or you can make a nice one with a service like Grade.us.  Link to it in the signature of your emails, as a gentle way to encourage any customers you email to pick up a quill.

11.  Write blog posts to answer super-specific questions that a customer might type into Google. Don’t try to rank for your main keywords (“How to Pick the Best Dentist in Cleveland: a Guide by Cleveland Dentists for Cleveland Dentist Patients”).  It won’t work and you’ll look stupid.  (Refer to this post and its follow-up.)

12.  Get some barnacle SEO happening. By now, Will Scott’s concept isn’t new, but most business owners still don’t even try to do it.  But just start with the basics: if you pick out all the right categories (see point #1) and encourage reviews on a variety of sites (see point #9) you’ll be in pretty good shape.

13.  Use wildcard searches for keyword-research. (This one was new to me until very recently.)

14.  Lengthen pages that aren’t ranking well – including and perhaps especially your homepage. Yes, this sounds old-school, and about as cool as a pocket protector.  But I’m not telling you to add gibberish.  Go into detail about what makes you different, describe your service / process, address concerns the reader might have, etc.  Google likes having meat to sink its teeth into.  One-paragraph Wonder Bread pages tend not to do as well.

15.  Ask for reviews twice. People forget, and it’s a nice excuse to keep in touch.  Follow up with customers you asked for a review – especially if they said they would.  It’s easy to avoid making yourself a pest: just say you’d still appreciate their feedback, ask them if they have any questions for you, and thank them in advance.

16.  Include links to sites where you have reviews. (Be sure to have those links open into a new browser tab, so nobody’s leaving your site.)  Use review widgets and badges when you can.

17.  Cannibalize underperforming microsites, bad blog posts, or other online carcasses. Grab (and edit as need be) any content that’s redeemable, and use it to make your site bigger and better.

18.  Get listed on Apple Maps. Yes, everyone knows about aMaps by now, but I’m amazed at how many times I start working for clients and see only their competitors on Apple.

19.  Try hard to reach non-English speakers, if applicable. Don’t just stick Se Habla Español (for example) in your footer as an afterthought.  Include a paragraph in that language on your homepage and on your “Contact” page.  Maybe create a whole page geared toward those customers.  Be sure to use the hreflang tag if you have more than one version of the same page.

20.  If you’re a local SEO-er, find steps your clients might be able to do better than you can. Don’t just look for more billable hours; look for the best person for the job, or the best combination of people.  Don’t spend hours trying to dig up all their old phone numbers and addresses; ask them first.  Whenever a writing task comes up, pump your clients for info.  When you need to find link opportunities, send them my link questionnaire.  They know the business better than you do.  If you don’t get much cooperation, fine.  At least you tried, and you’re giving them options.  But I’ve found that most clients recognize when they’ve got just the right wrench for the oddly-shaped bolt.

What’s an “overlooked” local SEO tip you like?

Any that you’re considering but not sure about?

Leave a comment!

Local Search Wisdom from SearchLove Boston 2014

Darren’s talk yesterday on How to Prioritize Your Local Search Work was the most practical I’ve seen.  It was a peak among peaks at Distilled’s SearchLove conference.

Local SEO is filled with hocus pocus.  Even when people do work on important stuff, they often neglect some of the basics.  That’s because their priorities aren’t clear.

Problem solved:

Darren’s not one to read off the slide deck.  It’s packed with nuggets, but his talk itself covered even more.  Here are a few things that wouldn’t come through on the slides:

 1.  All the good advice that didn’t make the cut because it wasn’t must-do stuff.  Darren wanted to talk even more about reviews – which he cited as the highest-payoff part of local SEO (and I agree with that).

2.  How highly he recommends GetFiveStars and Moz Local.

3.  Darren gave a nice shout-out to Yext – in the context of it being handy for enterprise-level SEO.

4.  The handy cheat-sheet – which is easy to miss (on slide 90 of 99).

5.  How many questions Darren got during the Q&A and during breaks.  Local search is a pain-point for so many business owners, marketers, and SEOs.

What did you take away from the slides?

What are your local SEO “priorities”?

Questions?

Leave a comment!