3rd Edition of Free Guide to Effective Local SEO

It’s been 3 years since I released the 2nd edition of my free guide to local SEO.

Much has changed in Google and in the rest of the local-search “ecosystem” since then.  Edition 2 still can help you, but it’s developed a casu marzu -like crust.

I’ve finally come out with the 3rd edition.  It’s the clearest guide to local-search success you can get.  It will help you whether you’re new to local SEO or have done it for years.

Whereas the 2nd edition was an evolution from the 1st (from 2011), the 3rd edition is a different beast.  Some differences:

  • It’s one page.  Down from 58 pages.  (There is also a page of notes – optional.)  It’s even easier to get through and to act on.  You’ll know right away where your local SEO effort is dragging.
  • I don’t make you slog through any detail you don’t need or want. The steps should be clear to you right on that single page, but I don’t know which steps you’ll need more vs. less help on.  That’s why I often refer to blog posts that provide detail on a specific step.  (I wrote 154 posts between the 2nd and 3rd editions.  You probably don’t want to read all of those.)
  • You get the resources my helpers and I use to help clients: my comprehensive site audit checklist, our citation-building worksheet, a list of doable link opportunities, and more.
  • My advice is 100% up-to-date. It takes into account Google updates like Pigeon (2014) and Possum (2016), the local citation sources that matter today, the review sites that matter today, and much more.
  • I plan to keep the free guide updated real-time. There may not be a 4th edition as such, but rather continual tune-ups to this edition, as local search continues to evolve.

Enough throat-clearing.  You can access the free guide right here:

(If you’re reading this on mobile, you’re probably wondering where my opt-in form is.  Long story.  Just scroll down and click the link in the footer.)

Let me know how you like it!

2nd Edition of Free 7-Step Guide to Local Search Visibility

Note – 10/31/16: I’ve released the 3rd edition. You can get it here. If you’re on my email list and didn’t get the link to the 3rd edition, email me.

About time, huh?

For roughly the past 18 months I’ve wanted to write a 2nd edition of my free guide.  Like everything else on this site, the guide is meant to be a resource for business owners with a DIY streak who want to get more visible to customers in the local search results.

I’m proud of the old one, and it helped many business owners.  Reading over it recently, I was surprised at how many of the basic principles still hold water.

It’s just that 2 1/2 years is a while.  Especially because any info about Google and the rest of “local” doesn’t exactly have the shelf life of a Slim Jim.

Anyway, after way too long – and enough typing to make my local chapter of the Typing Fingers Union go on a violent strike – the 2nd edition is done.

You can get the guide right now:

(I only ask for you to double-opt-in by email because I want to make sure you’re a real person, and because if you like the guide you’ll also like the free info I’ll send you in an occasional email.)

I’d love your feedback on it.

Enjoy!