10 Underrated Local Review Sites You Overlooked

https://www.flickr.com/photos/hardlyneutral/16119317027/

You know about the big local-business review sites.  You know about the review sites that matter most in your industry.  You probably know about the pipsqueaks, too.

But what about the review sites that matter more than you know?  Isn’t it possible there are some gaps in your online reputation?

If there aren’t, I’ll eat my hat.  There are always gaps – even for businesses with tons of reviews on many sites.  You probably know the benefits of diversifying where your customers review you.  Those benefits also extend to sites you might have dismissed as irrelevant or insignificant, or that you didn’t even think of.

I’m not saying all of these review sites are relevant to your situation, but at least some will be.

Here’s a rundown of what I consider the 10 most-overlooked local review sites:

Care.com
Why it’s overlooked: it’s not a super-established “brand.”  Partly because the name itself is mushy, and partly because it’s not a search engine or a social network or a startup run by drama queens.  It’s just a solid reviews site.  It’s also visible one.  Care.com is all over Google’s search results in the in-home care and education spaces, for example, and most “service” businesses are eligible for a listing there.

WeddingWire
Why it’s overlooked: because there’s a good chance you don’t run a bridal shop or a tux shop, or are a florist or photographer.  WeddingWire also lists businesses in all kinds of related industries: limos, venues, jewelry, and so on.  You can also get listed and reviewed there even if you own a car rental or a cryotherapy place, or if you’re a dentist, a dermatologist, or a plastic surgeon.  Maybe they’ll even allow divorce lawyers.

Zillow
Why it’s overlooked: because most people think it’s just for real-estate listings and agents.   It’s not.  Pretty much any contractor or other home-improvement professional can have a listing there – and reviews there.  Though Zillow isn’t the 800-pound gorilla in the contracting space that it is in real estate, it may just be a matter of time.  In the meantime, anyone who sees your Zillow reviews there is probably pretty close to calling you.

Thumbtack
Why it’s overlooked: because it’s got a home-improvement bent, it’s up against more-established sites like HomeAdvisor, Angie’s List, and Houzz.  Also, Thumbtack doesn’t seem to go out of its way to encourage reviews – for customers to write them, or for businesses to ask for them.  Still, the site is pretty visible in some niches, and can serve as a nice barnacle site – especially for “near me” search terms.  I wouldn’t be surprised if Thumbtack is acquired by an even-bigger player one day.  I’d scare up at least a few reviews there.

Groupon
Why it’s overlooked: Groupon deals can be business-destroyers.  They often attract crybaby customers.  It doesn’t help that new businesses and businesses in dry spells are the ones most likely to offer deals.  Often those businesses also are the ones least-equipped to pull off the deals without incident – or to handle an online reputation disaster well.  But if you’re a pretty established business and aren’t dying for customers (but still want to attract more of them), look under the Groupon rock.  Yes, Groupon takes a big cut of the deal, but you can get reviews that stay up long after the deal ends.  Those reviews are highly visible, because Groupon is.  Even if you don’t want to offer a deal, you can get customers to “recommend” you and write “tips.”

GlassDoor
Why it’s overlooked: customers don’t talk about it, because customers can’t write reviews there.  GlassDoor is a place for employees (past and current) to review your company anonymously.  Just the same, because customers can see what’s on GlassDoor easily enough, because it’s on Google’s local results like stink on a monkey.  If you stop short of encouraging everyone on your team to review you (anonymously), at least encourage the happy people to say their piece.  The angry ones will.  Time is of the essence.

https://youtu.be/DoQwKe0lggw

InHerSight
Why it’s overlooked: because it’s relatively new (started in 2015 or 2014, from what I can tell).  It’s similar to GlassDoor, except it’s specifically for women.  InHerSight is not exclusively a review site, but on it women can review (anonymously) places they’ve worked.  As of this writing it’s not a super-visible review site, but I wouldn’t be surprised if it takes off.

WebMD (doctor.webmd.com)
Why it’s overlooked: if you’re anything like me, you associate WebMD only with feeling a mysterious new pain, Googling it, reading the WebMD result, and concluding you’ve got 3 days to live.  But it’s also a giant healthcare directory.  If you’re a doctor, do what you can to rustle up reviews there.

Amazon Home Services
Why it’s overlooked: Amazon hasn’t done much in local search yet, and most business owners don’t want to wet Amazon’s beak or possibly deal with frustrating leads (a la Groupon).  Still, if you can get listed, it’s probably worth having a few reviews there, which can benefit you both before and after the sleeping giant wakes up.

Better Business Bureau
Why it’s overlooked: most business owners associate the BBB with “complaints” from customers and with questionable accreditation ratings of certain businesses.  But it’s also a local-business reviews site, in the mold of Yelp and Google and so on.

BBB results often are extremely visible in the local organic search results – maybe more so than they should be – both for brand-name terms and often for the terms you really want to rank for.  Because people can (but don’t have to) write anonymous reviews there, and because an angry customer is likely to be there anyway to lodge a complaint, bad reviews are especially likely to appear on BBB – and to stick out.  The good news is good reviews stick out there, too.  Of all the “underrated” review sites I’ve mentioned, I consider BBB the most overlooked one of all.

What’s been your experience with those review sites?

Can you think of other review sites you consider overlooked?

Leave a comment!

Update 10/9/17: For a short list of overlooked review sites in the UK, see the comment from Caroline of Alba SEO.

Groupon Gets (More) Serious about Local Listings: How to Get Listed without Offering a Groupon or Being Pitched

Groupon, long infamous for its daily deals, has let non-deal-offering businesses get listed for about a year now.

But Groupon’s “Merchant Pages” sounded like a real hassle to claim, and you’d have to run a gauntlet of advertising pitches that only a GoDaddy customer could bear.

Apparently it’s less painful now because Groupon is getting its [BLEEP] together, according to some intel that Corey Barnett of Cleverly Engaged Marketing sent me the other day.

It sounds like Groupon has finally got used to honoring requests for free listings, and realizes that many times it’s SEOs and other marketers calling on behalf of their clients to add a listing.  As a result, apparently now it takes less than 45 minutes, they don’t require owner-verification, and don’t pitch you on ads or to start offering a Groupon deal.

You just have to spend a few minutes on the phone talking with a live rep, who notes down your info and presumably later makes sure it’s not bogus.

Corey described the process:

I found out when I was working on a local campaign for a client of mine and noticed all of a sudden they had a Groupon merchant page for all their locations, without even doing a Groupon. Then I compared it to my other clients and same thing, I knew these clients had never done a Groupon and yet they had Groupon merchant pages.

Also, I’ve been watching this for some time and have emailed Groupon’s team if they would roll this out to all businesses. They told me they would, but never gave me a date.

Once you click on “claim a page,” you should get a phone call from a rep and can email them updates and changes. If your client isn’t listed yet, you can also email their support team and they will create a page for you.

When I claimed my client’s page, a rep contacted me and told me I needed to email him changes, a description that can be added, the website link can be updated, photos and more can be added…. He told me they literally just rolled this out late last week.

Here’s his contact info if you have questions:

Rohan Sinha
Product Specialist
600 W. Chicago Ave, Chicago, IL 60654
Desk: 312-459-5160

Here is what a page looks like that I have claimed and filled out; notice the description and photos:

https://www.groupon.com/biz/lubbock/mcwhorters

Corey was told that this newer, easier process is part of a larger effort on Groupon’s part to list more businesses:

[Rohan] confirmed that the data on Groupon’s site is being rolled out in batches being pulled from public sources and data aggregators (wouldn’t disclose which) and has been doing this for only the last 2 months. Groupon has not yet announced the change publicly, because it is still in beta mode. They haven’t added all businesses in the U.S. but that is their goal to offer a free merchant page for every business.

That squares with what I’ve found.  I’ve seen a couple of clients listed on there who I know for a fact haven’t offered a Groupon.  Must’ve gotten picked up from some other online source.

Some things you can add to your Groupon page now for free (through your support rep:

  • Any edits to your business details.
  • Images (under 1 MB) you’d like added to your page.
  • A short, accurate description of your business.
  • Any current specials you’re offering, such as happy hour or half-price items.

The only downside is that it seems you don’t get a “follow” link anymore just for showing up – as Dan Leibson described in his post from last year (which I mentioned earlier).  I guess it was the Groupon equivalent of apology flowers.

Have you tried getting listed on Groupon?  What do you think of the process?

Have you seen your listing on there, even if you haven’t added it or offered a deal?

Leave a comment!