10 Reasons to Get a Google Business View Photo Shoot

Since 2010 Google has let business owners hire a “Google Trusted Photographer” to come to their store or office, take a bunch of photos, and splice them together into a virtual tour.  That tour is called Google Business View.

The walkthrough tour and photos get uploaded to your Google Places page.  You can also feature them elsewhere, like on your website or Facebook page.

You can’t get a Google Business View photo shoot it if you’re a service-area or home-based business.

It may not be a good idea if you know your place of business just gives off the wrong vibes.

But otherwise, you’d be smart to fork over a few hundred dollars to have a photographer come out.

Here are 10 reasons you should get a Google Business View shoot:

1.  Potential customers, clients, or patients want to know what your place looks like. If it’s a nice environment, it can be a selling point.  But even an dingy little hovel can have a certain charm, and it’s usually wise to let people know what they’re in for.

2.  The photo shoot may encourage more people to click through to your Places page or website. It shows up in your knowledge graph and in the Maps tab.

 

3.  It may be a ranking factor. Trusted photographer Jeff Finkelstein explored that possibility in a nice Moz post last year, and he offered some good insights in my follow-up post.  My guess is that a Google Business View photo shoot by itself is at most a very minor ranking factor, but can help your rankings more indirectly, because it can get more people to click (and Google knows when someone clicks).  Again, just a hunch.

4.  The “See inside” view is front-and-center when you view the Google Places page on a smartphone. (It’s even more prominent than it is on desktop.)

5.  You can embed the photo shoot on your site.

6.  You get 10 professionally-taken still photos.

7.  Someone else is taking the time to take photos. That saves you time – especially if you’re picky about your photos.  To take good photos is rarely quick or easy, because it’s a numbers game.

8.  You can reuse the still shots elsewhere – on your site and on your non-Google business listings. You own the photos for good.  You can do whatever you’d like with them.  And if you don’t have a good cover photo yet, maybe you just found one.

9.  It can be the start of a quid pro quo with your photographer. Google Trusted Photographers often have other online-marketing skills, so especially if you like the photo shoot and them personally you can probably get their help in other areas.  It’s also possible you could get a link and/or a citation from the photographer.

10.  Google seems to have plans for Business View. It’s been around for almost 5 years now – which is about 68 in Google product years.

It’s getting phased in, not phased out.  In the “Google My Business” rebrand / facelift they put a pitch for it right at the top of your dashboard (unless you’re a service-area or home-based business).

Maybe someday they’ll integrate it with product feeds, so that you could “walk” through a store and click on the inventory and actually order it right from within the tour.  Who knows what the Big G will think of next?

Bonus – reason #11.  This one comes from Greg T’Kint of JHBathrooms.com.  You can send potential customers “a link to a specific location within the virtual tour, in order to show a specific product or display within email communications.”  (See Greg’s comment, below.)

Update (11/10/14): David Deering just told me about a Google service called PhotoSphere.  Maybe it’s well-known in some circles, but I hadn’t heard of it.  It’s an app that lets you take and embed your own panoramas.  Those have been around for a while, but this one’s from Google.  Obviously, you wouldn’t get some of the benefits of an”official” Google Business View photo shoot (see points 2, 3, 4, 6, 9, and 10), but in some ways it might be a nice DIY alternative.

What’s been your experience with Google Business View?

Can you think of other reasons to get a photo shoot (or not to)?

Leave a comment!

Are Google Business Photos a Trust Factor for Your Local Rankings?

I’ve never known much about Google’s Business Photos program.  But it’s always sounded cool: If you have a bricks-and-mortar business location, you can pay a Google Trusted Photographer to come in and take photos that allow customers to take a virtual tour, right from your Google+ Local page.

Jeff Finkelstein’s great recent post on Moz stirred up a couple questions for me.  Jeff offers Google-approved photography to businesses in the Boulder, CO area.

Yesterday I emailed him a question:

I’m wondering how the process of your sending in the photos to Google ties in with their effort to verify a business’s info.

For instance, does Google make you fill out a form with the name, address, phone, etc. of a business, when you send in the photos you took of it?  Do they ask you to report any  inconsistencies you see (like if a business is using a fictitious DBA on its local listing, but another for its front sign)?

…Just to follow up on the question of whether Google might give a slight bump to businesses that hire a Google Trusted Photographer, to me it makes sense that a GTP would help verify the accuracy of a business’s listing info – which could help its rankings.

-Phil

Jeff kindly took the time to write back, and to give me a little peek behind the scenes:

Due to some of the huge amounts of paperwork that I did have to sign, I can’t verify a lot of the methods publicly.

But I can answer the question as it might pertain to me photographing a business location for you.

So, if you wanted to hire me (or another trusted Google Business Photographer), we would require the following in order to be able to create the panoramic (street view) photos:

1. You need to have a physical location for the business, where customers can go in and interact with your organization.  Home-based businesses are not able to be included in Google Business Photos.  We do make sure that the business address listed matches the Google + / local listing.  Especially so that we can go to the correct place to make the photographs!

2. We do need to get a written signature from the business owner, giving permission to Google to publish photographs of their business.  This does require the physical location of the business to be listed on the printed contract.

3. We are required to make sure that the photographs are positioned correctly in the world, so that maps and directions work properly.

-Jeff

My takeaway: you can’t really put fake business info on your local listing if a Google-approved photographer crawls around in the guts of your business and sends the endoscopy photos to Google.

My other takeaway: I wouldn’t rule out Google Business Photos as a factor that might help your rankings a little.  Jeff took a good swing at the question in his post, but we’ll probably never know for certain.  What we do know is the photography program is another “checkpoint” at which Google can make sure your online business info is accurate.  And as we’ve seen in areas like citations, the “trustworthiness” of your info matters probably more than anything.

Doesn’t really matter, though: getting professional photos taken of your business might be a nice way to appeal more to customers, and to get more calls out of whatever rankings you do already have.  My advice: contact a Trusted Photographer like Jeff and see what he/she can do.