Sometimes you just want the fish.
We both know the saying “give a man a fish and he’ll eat for a day, but teach a man to fish and he’ll eat for a lifetime.”
Learning to fish is great. But it takes a while.
What if you don’t have time to sit in the boat all day with a bunch of empty beer cans and watch “the master”? Or what if you simply don’t feel like learning how to fish? That’s probably when you start exploring other options.
Getting visible to customers in local Google is no different. You can always learn how to do it. But maybe you’ve learned as much as you want to, and now just want some visibility (AKA the fish).
That’s what my “done-for-you” local visibility service is for. It’s for you if you don’t have time to do the local SEO legwork yourself.
You’re pressed for time, so I’m going to try to describe it in one breath. Here goes:
I can get your business more visible to your local customers in Google (the local-search results formerly called Google Places). I’ll take care of 95% of it, and will walk you through the other 5% that I simply can’t do for you. It’s a one-time investment of $1500.
Those are the basics. If you’d like to find out more, simply read on.
|“Once we worked with Phil on Google Places, we shot up to the top in no time. We have had a great return on our investment with his ‘Done-for-You’ Local Visibility. When we ask new patients how they heard about us, they say that our listing was the top search for ‘Fresno Dentist,’ and seeing that we were at the top of each category, they knew that our office was right for them.”
—Dr. J. Art Mirelez, Jr., Mirelez Wellness Dental, Fresno, CA
#1 in Fresno for “dentist,” “dentist Fresno,” “implant dentist,” and “sedation dentist”
|If you own a small business and want to rank better in the local search results then you need to go with Phil and his team, who always do a great job. My phone is ringing, and yours can ring also if you give them a chance.
—Greg Lucas, Heaven’s Best Carpet Cleaning, Seattle, WA
#3 in Seattle for “carpet cleaning”
|“I got Phil’s Done for You service…for my wintertime business, rooftop ice removal. He kept me in the Google Places Top 3 all winter (and I’m still there to this day), and this was a major factor in having the most profitable winter in my 16 years in business.”
—Joe Palumbo, LandscapeGuys.com, Forest Lake, MN
#1 locally for “landscaping,” “pressure washing,”
#2 locally for “landscape design,” “ice dam removal”
How my visibility service works: big picture
You fill out my two-page questionnaire and send it to me. I tell you how possible it is to get the kind of visibility you want in the local search results. We can do this step either right before or right after the next step, which is:
You send me $1500 via PayPal or personal check. Not monthly; just once.
I work to get your business listed on the 1st page of Google’s local search results, for the local search terms we discuss ahead of time. It usually takes at least 12-16 weeks for your rankings to improve significantly (it takes Google and other sites time to “digest” the work I do).
How I’ll get you found by customers: 4 steps
There are 4 main steps to getting your business locally visible in Google. You’d follow these same steps if you wanted to get your business visible yourself (my free guide shows you how): the only difference is here I take care of everything for you. The steps are:
Step 1. I optimize your “Google+ Local” page. Some major steps include making sure your basic business info (like your phone number and address) is formatted properly and choosing the right “Categories” for your business. This part isn’t too hard or time-intensive…if you know what you’re doing. There are many ways to incur a penalty from Google by filling out your listing incorrectly, so a huge part of what I do is make sure your page complies with Google’s guidelines so you don’t get penalized. I also troubleshoot and fix common but insidious problems and bugs — like “duplicate” Google listings, which can hurt your rankings without your knowledge.
Step 2. I tune up your website for maximum local visibility. Getting visible in local Google involves some classic “on-page” SEO techniques. The quality of your website in general has become more and more crucial to your local Google rankings over the past couple of years. (By the way, if you’d rather make the changes in-house, I can tell you or your webmaster exactly what to do to fix up your site.)
Step 3. I list your business on 30-40 important sites — like Yelp.com, AngiesList.com, and others. I also research which websites your competitors are listed on and look for sites that are influential in your specific industry and region, and I list you on those. This process is called “citation-building.” This is the most time- and labor-intensive step — whether you do it or my assistant and I do it.
Step 4. I help you get reviews from your customers. I’ll give you 2 proprietary, custom-made tools that I created:
Review Tool 1: A one-page handout for getting Google-reviews. It’s a PDF that you can simply hand to or email your customers, which shows them hot to write reviews on your Google+ Local page in 3 minutes flat.
Review Tool 2: A handout for getting reviews on other sites. I’ve found that having reviews on non-Google sites helps your Google local rankings. But it gets a little tricky. I’ll help you pick which review sites to focus on.
These tools alone are enough to get reviews from your customers quickly and easily — but depending on your situation, I’ve also got a couple other aces up my sleeve Most important of all, you’ll have my personal help every step of the way until you have all the customer reviews you need in order to get visible in Google and get more customers.
|“One day I received a call off my webpage from a potential client. Before the client discussed his case, he wanted to tell me that he is an IT professional. He stated that he was telling me that because he wanted me to know that he is the first professional he has spoken to where he can’t tell me that he can help me with my website or search engine optimization. He stated that whomever I am using, it is money extremely well spent. He said that as soon as he did a Google search in his area for a lawyer, I immediately came up on his screen. The following day he hired me.“Not only has Phil’s Google visibility program brought me clients, but it’s nice when those clients include IT professionals who look at your website and online presence and compliment you by saying ‘this is how it should be done.’”
—Patrick Flanagan, Esq., Flanagan Law Office, Hugo, MN
#1 in Hugo for “lawyer,” “attorney,” “personal injury attorney,” “criminal attorney,” and similar search terms
Why my “done-for-you” local visibility
service is a wise choice
You may have seen other people offer a service that sounds like what I’ve described so far. Many of these people are honest and know their stuff and can do a good job of getting you visible locally. But then are the other people. They cannot or will not actually help your business, either because they’re lazy and cut corners, or because they want to rip you off, or simply because they’re inexperienced.
I could talk about these people all day long, but I’d rather describe how my service is different, so that you can draw your own conclusions. Here’s some more detail about how I can boost your local visibility:
You know what you’re getting—no bad surprises
Difference #1: You already know what you need to invest to get visible in local Google — because I told you right on this page: It’s $1500. Many local-search “experts” require you to call or fill out a form before they give you even a ballpark estimate. A “free quote”…yeah, big favor. That just means you’re giving them all the facts on your business before you have any idea how much they’re going to charge you. That’s about as transparent as the mechanic who tells you he needs to replace 10 parts in your engine before he can tell you why the oil light is on. I’d rather be transparent and up-front with you. It saves time for both of us.
Difference #2: I tell you exactly what you’re getting: a spot on the first page of Google’s local search results, or whatever goal we agree on. Other specialists will promise to “analyze” this and “optimize” that for you. With me, you’re paying for results, not rote procedures.
Difference #3: You know what you’re not getting. I despise hype and tall promises, which is why I’m NOT claiming that local visibility in Google automatically equals riches, or even phone calls. It doesn’t. Obviously, you still have to do a good job of running your business and presenting yourself, which both you and I know is tough work. You realize that local visibility to customers is a crucial link in the chain, but there others — like quality work and great customer-service. Only you can take care of these other chain links…but if you feel local visibility is a weak link in your chain, then you’re in luck.
|“It has been a pleasure working with Phil, he never left me in the dark and always explained what he was doing to get us ranked better on Google places and it worked and saved me a ton of time. I would highly recommend him.”
—Chris Swearengin, CSRoofingCompany.com
Top-7 in Ann Arbor, Battle Creek, and Lansing, MI for “roofing,” “roofer,” and “roof repair”
Difference #4: I’ll tell you if you don’t need my Done-for-You service. I may recommend another service of mine, or I’ll recommend someone else entirely. Sometimes I tell business owners that what they need is (for example) a robust pay-per-click ad campaign, not high local rankings in Google.
You’re always in the driver’s seat
Difference #5: You’ll always be in control of your Google listing. To be more specific: I’ll insist we use a “Google Account” that YOU have created to list your business in Google. As you may know, a “Google Account” is what you need in order to list your business in Google. Even if you already have one, some “professionals” will open one for you in their name, so that you “don’t have to worry about it.” What they don’t tell you is there’s no good way to transfer the ownership of a Google+ Local page from one account to another. So if you ever decide that you don’t want their services any longer, they still control your Google listing, and you don’t have any of the keys. I insist that you hold onto the keys.
Difference #6: I never keep you in the dark about what I did to get your business visible. I’ll send you routine updates on the steps I’ve taken, in however much detail you’d like. If you want, I’ll show you how you can implement the steps yourself. You’ll always have the comfort of knowing what’s going on.
You get visible in local Google and don’t pay for fluff
Difference #7: I focus on getting you visible in Google, which is where most customers search locally. I’ll also make sure you’re visible in Yahoo and Bing, but as of now local Google is where you’ll win (or lose) the most customers, which is why I focus on getting you visible to customers there.
Difference #8: I don’t try to squeeze extra money out of you by throwing in a bunch of Facebook and Twitter stuff you can easily do yourself. Too many “marketing experts” hock overpriced package deals, where you’re paying for line items that “promote brand awareness” (whatever that means) but that don’t get you in front of real customers with open wallets. I focus on the highest-payoff area: Google.
Difference #9: My work is custom-tailored to you: your business, your market, and your goals. I’ll ask you all kinds of questions about your business. I’ll never send you canned content of any kind, and I’ll always scrutinize your Google+ Local page and website (and maybe your competitors’) before I suggest or do anything.
Difference #10: You get my personal attention, every step of the way. That doesn’t mean I’m a one-man show (heck, even Santa Claus has his elves). I have a couple of “trusty sidekicks” who help me out (they’re Americans, not poor souls in the Philippines getting paid minimum-wage to do the grunt work). To the extent they assist me, I’m constantly breathing down their necks to make sure everything gets done correctly. Unlike many “experts,” I don’t just slap my name on someone else’s handiwork and just assume it’s being done properly: I get my hands dirty, and I personally handle every phase of increasing your local visibility to customers.
It’s a safe long-term investment
Difference #11: I’m here to answer any of your questions by email and phone — both before and after I get your business visible in Google. You’ll never feel high and dry, and you’ll always know how your local visibility is progressing.
|“In 3 months, we were #1 in local Google for our search. It has been over 6 months now and we are still #1. In addition, our website also ranks high in neighboring cities…He’s been great to work with, and has continued to be there to help us through any glitches.”
—Kiva Schreiber, Squeeky Clean Window Cleaning, Medford, OR
#1 in Medford for “window cleaning” and “window cleaners”
Difference #12: I’m not charging you a monthly fee. Some people will ask you pay $100-300 for every subsequent month your business is visible in Google — and that’s after the up-front fee. The trouble with this is once you’re visible in Google’s local search results, there’s usually not that much you have to do on a regular basis in order to maintain your visibility. That’s why after I get your business visible, I’ll tell you exactly what you need to do to stay visible, plus I’ll be on-tap to answer questions even several months down the road.
Difference #13: Your local visibility pays dividends over time. High visibility in Google brings you local customers without your having to throw money at ads constantly — which allows you to use that money to grow other parts of your business. Your wings won’t be clipped by your ad budget any more. Being visible in local Google gives you options for growing.
|“…it’s an investment that lives on and keeps bringing me customers.”
—Dan DiTomaso, Stone Masters Inc, Kennett Square, PA
#1 locally for “counters,” “granite counters,” “marble countertops”
#2 locally for “granite countertops”
Difference #14: I’ll never work for any of your competitors. If you’re the first one in your local market to work get my Done-for-You service, everyone else is out of luck and has to think of other ways to get visible.
Next steps for more visibility to customers
You have four options for attracting more local customers:
Option 1) Do nothing and hope that more local customers magically start showing up. Then after that maybe you can win the lottery and catch a glimpse of Elvis.
Option 2) Apply the techniques in my free guide and on my blog. If you have the time to implement, my free resources show you exactly how you can go about getting visible in local Google. But that’s a big “if.”
Option 4) Start getting better local visibility right now with a one-time investment of $1500. If you don’t have time to wrangle with local search yourself, this is the way to go. Once you complete the Paypal transaction, I’ll touch base with you by email and send a receipt for your records (by the way, my service should be 100% tax-deductible, because it’s an investment in your business).
To get started right now, just click the Paypal button:
To Your Success, Locally and Everywhere!
|“I am getting 50 to 100 calls a day…The economy is horrible but I am doing better than I did when it was booming thanks to where I show up in the search engines. I highly recommend Phil’s help to everyone that has a business and wants to dramatically reduce advertising costs and increase the volume of calls to your office.”
—Scott Hensley, Affordable Concrete Cutting, Saugus MA
#1-3 for “concrete cutting” throughout greater Boston
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