The 3rd edition of my free guide has been like a certain legendary former New England Patriot: had a run for the ages, still aims true, but nobody can say the cleats were hung up too early. I put out the 3rd edition in late 2016, and the local SEO … [Continue reading] about 4th Edition of Free Guide to Effective Local SEO
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Using YouTube to Pull More Freight for Your Local SEO
If you’re like me, you don’t obsess over YouTube or videos in general. Maybe it’s tough to do videos in your industry, and tougher in your particular situation. You may have your hands full with all of the other SEO and marketing stuff. You may … [Continue reading] about Using YouTube to Pull More Freight for Your Local SEO
Tanking Local Rankings? How to Turn Them Around If They’ve Gone Down
Here’s the slide deck from my recent talk on Local U Advanced Virtual (a great event if you’re trying to sharpen your local SEO sword). It’s about things you can try if it seems your rankings have fallen and can't get up. Though you can buy the … [Continue reading] about Tanking Local Rankings? How to Turn Them Around If They’ve Gone Down
Dry Rot in Local SEO
What effects does time have on your business’s local visibility? What happens when you turn away - when you spend all your time on things other than SEO? A lot can happen, and most of it isn’t good. As with anything else, your position can decay … [Continue reading] about Dry Rot in Local SEO
Bug Messing with Service-Area Google Business Profiles: Page Removed But Reinstated Once Address Is Shown Publicly
This story should interest you if you’ve got a service-area business and noticed anything strange with your Google Business Profile page, if you suddenly can’t find your page when you search for it, or if you’re weighing the pros and cons of hiding … [Continue reading] about Bug Messing with Service-Area Google Business Profiles: Page Removed But Reinstated Once Address Is Shown Publicly