If You Rename/Rebrand Your Business, Will You Lose Your Google and Yelp Reviews?

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Let’s say you’re considering renaming or re-branding your business.  Part of that will involve renaming your online “local” listings – including Google My Business and Yelp.  Easy enough, but what will happen to your reviews?  Google’s form doesn’t inspire confidence, nor does Yelp’s handling of reviews in general make it feel like anything but Russian roulette. Will […]

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Relationship between Local and Organic SEO: a Simple Diagram

Too few people realize that local SEO is mostly organic SEO plus a few other moving parts.  I (and others) have found that without also doing what it takes to rank well in Google’s “10 blue links” results, you won’t grab as much visibility for your business on the local map. Local visibility isn’t a lovechild […]

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Breakdown of Page 1 of Google’s Local Organic Search Results: Who Dominates?

Though the first page of Google’s local results usually consists of 3 “local map” results plus 10 organic results, that doesn’t mean your business has 13 chances to rank somewhere on page one.  Nor do all pages on your site have an equal chance at ranking.  Nor does having the most-dominant site necessarily mean you’ll […]

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Should You Copy and Paste Your Online Reviews onto Your Site?

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You worked your tail off to get those reviews – on Google or Yelp or Facebook or another site – and want visitors to your site to see them.  But you might have refrained from putting them on your site, because of one fear or another. I was gun-shy about it for several years, too, […]

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Using “Suggest an Edit” to Change a Google My Business Landing Page URL: Too Easy and a Little Scary

Recently I used the public “Suggest an Edit” feature to propose changes to a couple Google My Business pages that had info I wanted to correct.  It’s a good thing I’m one of the good guys, because Google approved all too easily edits to pages that I didn’t control. In both cases I wanted to […]

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One-Time Work vs. Ongoing Work in Local SEO

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The nature of your work on a local SEO campaign should change over time, or you’re doing it wrong.  How you’ll make progress in week 3 differs from how you’ll make progress in year 3. You’ll do fine if you know which steps can only help you once, versus which steps can help you for […]

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BBB Dips a Toe in Answer-Box SEO, Highlighting Accredited Businesses

Love it or hate it, the Better Business Bureau has long been an SEO powerhouse.  Though not splattered all over the local search results the way Yelp has been, the BBB often ranks well – both for broad search terms and when you search for a specific company by name.  It’s also become a prominent […]

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If Nobody in Your Area Cares about Yelp, Should You Still Bother Getting Reviews There?

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“My customers don’t care about Yelp.  Nobody around here cares about Yelp.  Why should I even try to get reviews there?” That’s a valid concern of business owners in most of the US – and in most of the world.  Yelp, the Billion Dollar Bully, makes itself hard to avoid and even harder to like.  […]

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Think One .edu Link Will Move the SEO Needle?

I often tell clients that they’ll only benefit from a pile of good, relevant links – not necessarily from any single backlink.  Growing your rankings, traffic, and business isn’t quite as simple as getting that one unicorn link. Some business owners don’t like to hear that.  “Well, my competitor who’s outranking me only has 1 […]

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Do You Really Need to Clean up That Local Citation?

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Local SEOs excel at nitpicking, trading in superstitions, and billing for busywork.  Nowhere is that more true than when it’s time to clean up local citations. You’ve got dozens (or hundreds) of local listings online, and not all of them have the correct business info.  You’ve heard it’s important to have correct and consistent info on […]

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