Google My Business Now Lets You Specify a List of Services

This is the first I’ve seen of the “Services” area in Google My Business. (Update 4/6/18: A few people saw this first a few days ago (h/t Nyagoslav Zhekov), but the rollout seems to have been tiny until now.) The input is pretty structured, as you can see. Only the “name” field appears to be required.  […]

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How Should You Ask for Online Reviews? The Pros and Cons of Each Approach

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There are no “solutions” – only trade-offs.  Your task is to pick the trade-off – or the combination of them – that works best for you.  That applies to most areas of local SEO and marketing (and life), and it applies to your effort to get more good reviews from customers / clients / patients […]

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Dumbest Terms and Concepts in Local SEO

You’re more likely to get the results you want out of your local SEO effort if you don’t waste time on steps that won’t help, if the work doesn’t drive you crazy and make you stop because it’s not what you expected, and if you don’t hire a company to do the wrong kind of […]

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Using a Shortened URL to Ask for Google Reviews? Goo.gl May Cut You Down

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A good way to make it easier for customers / clients / patients to review you on Google Maps is to send them a link straight to the “Write a review” popup. You probably send a shortened URL (like https://goo.gl/qQgbjT), because it’s tidier than the full URL. That is most likely to be a problem […]

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Photos Now Allowed in Google Maps Spam-Reporting Feature

Pull up a Google My Business page that shouldn’t be on the map, click the “Suggest an edit” link, and you’ll see a new feature: the ability to upload a photo as evidence to back up your request. You don’t have to include a photo, but it should help tilt the scales in your favor.  […]

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Use AdWords Location Extensions? Better Make Sure They Match Your Google My Business Info

Adding location extensions in AdWords is a great way to draw more nearby customers, and sometimes to muscle into the paid Google Maps results.  All you need is to have a Google My Business page, run AdWords ads in your area, and go through a pretty easy syncing process. The trouble is good results may […]

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The Perfect Stack of Online Reviews: How Does Your Local Business Measure up?

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“I picked you because of your reviews” is nice to hear, especially it’s often.  But how do you achieve that? Having “good reviews” isn’t always enough.  Plenty of businesses have good reviews, but don’t attract enough business, or rank well, or beget the kinds of reviews that beget more customers who beget more reviews.  That’s […]

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25 Hard Truths of Google Reviews

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Google reviews can help your business for obvious reasons: They’re mighty visible in the Google Maps search results, and searchers pay attention to the reviews (and sometimes believe them).  The big problem is just as obvious: Google does an awful job of policing reviews, causing all sorts of mischief and mayhem. You’d like more and […]

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How to Rank for “Near Me” Local Search Terms

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You’ve noticed or heard that “near me” searches are super-popular, and that you should try to rank for those terms in Google Maps and in the rest of the local search results. Only two burrs in your saddle: How? What happens if and when all your competitors jump on the “near me” bandwagon by doing […]

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11 No-Outreach, No-Content Ways Local SEOs Can Help Businesses Rustle up Good Links

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Too many local SEOs and their clients take an all-or-nothing approach to link-earning, and that’s a shame. Most SEOs casually take the “nothing” approach and don’t help their clients with links at all, and wonder why their clients’ visibility doesn’t improve. Most of the others – the SEOs who know how much good and relevant […]

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