Using “Suggest an Edit” to Change a Google My Business Landing Page URL: Too Easy and a Little Scary

Recently I used the public “Suggest an Edit” feature to propose changes to a couple Google My Business pages that had info I wanted to correct.  It’s a good thing I’m one of the good guys, because Google approved all too easily edits to pages that I didn’t control. In both cases I wanted to […]

[Continue reading…]

One-Time Work vs. Ongoing Work in Local SEO

https://www.flickr.com/photos/75012107@N05/15823736068/

The nature of your work on a local SEO campaign should change over time, or you’re doing it wrong.  How you’ll make progress in week 3 differs from how you’ll make progress in year 3. You’ll do fine if you know which steps can only help you once, versus which steps can help you for […]

[Continue reading…]

BBB Dips a Toe in Answer-Box SEO, Highlighting Accredited Businesses

Love it or hate it, the Better Business Bureau has long been an SEO powerhouse.  Though not splattered all over the local search results the way Yelp has been, the BBB often ranks well – both for broad search terms and when you search for a specific company by name.  It’s also become a prominent […]

[Continue reading…]

If Nobody in Your Area Cares about Yelp, Should You Still Bother Getting Reviews There?

https://www.flickr.com/photos/crouch/5965207074/

“My customers don’t care about Yelp.  Nobody around here cares about Yelp.  Why should I even try to get reviews there?” That’s a valid concern of business owners in most of the US – and in most of the world.  Yelp, the Billion Dollar Bully, makes itself hard to avoid and even harder to like.  […]

[Continue reading…]

Think One .edu Link Will Move the SEO Needle?

I often tell clients that they’ll only benefit from a pile of good, relevant links – not necessarily from any single backlink.  Growing your rankings, traffic, and business isn’t quite as simple as getting that one unicorn link. Some business owners don’t like to hear that.  “Well, my competitor who’s outranking me only has 1 […]

[Continue reading…]

Do You Really Need to Clean up That Local Citation?

https://www.flickr.com/photos/donwest48/27214819893/

Local SEOs excel at nitpicking, trading in superstitions, and billing for busywork.  Nowhere is that more true than when it’s time to clean up local citations. You’ve got dozens (or hundreds) of local listings online, and not all of them have the correct business info.  You’ve heard it’s important to have correct and consistent info on […]

[Continue reading…]

3rd Edition of Free Guide to Effective Local SEO

It’s been 3 years since I released the 2nd edition of my free guide to local SEO. Much has changed in Google and in the rest of the local-search “ecosystem” since then.  Edition 2 still can help you, but it’s developed a casu marzu -like crust. I’ve finally come out with the 3rd edition.  It’s […]

[Continue reading…]

Distance to Business Now Showing in Google’s Local Knowledge Panel

Google a business by name and you’ll see something new in the knowledge panel on the right: your distance to the business, from the number of miles, down to the number of feet if you’re real close. I didn’t see this even earlier today.  The above screenshot is from desktop, but clearly it’s another “mobile-first” update.  It […]

[Continue reading…]

Cancelled Moz Local: How Many Listings Still Stand?

Moz Local is a great tool.  I use it for a number of my clients, and often suggest it to others.  Having correct listings on the “local” sites that matter is a crucial one-time step if you want to improve your local rankings. No tool is a silver bullet to create or fix all your listings.  […]

[Continue reading…]

How Much Do You Know about Local Reviews? Take This Quiz

Like it or not, your business hinges on your reputation (or soon will).  Your online reviews are an ever-growing part of your reputation – and sometimes they’re one and the same.  But getting happy customers / clients / patients to speak up is hard. There’s much more to it than just, “Run a good business […]

[Continue reading…]