10 Types of Ninja Pages You Can Sneak up the Local Search Results

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People who do local SEO are pretty resourceful at rubbing keywords all over pages they want to rank. They’re less creative with the types of pages they try to get to rank. Often those pages are limited to the homepage, a few “service” pages, and maybe some doughy “city” pages.  Those types of pages matter […]

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How Can You Tell a Competitor Does Effective Local SEO?

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It’s trickier than you think. You can monitor competitors’ rankings and links until you’re cross-eyed.  You can study them with SEMRush, Moz, Alexa , and other tools until hens grow teeth.  The insights you get from those activities can have value, and may be a good use of your time, but trying to dissect a […]

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Should You Bother Using That New Google My Business Feature?

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Google adds, changes, and kills off features at a puke-inducing pace.  With the possible exception of AdWords, nowhere is the pace of change faster than in Google My Business. For local SEOs and others who (try to) keep up with this stuff, one school of thought says you should use every new Google My Business […]

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Which Local Citation Sources Let You Specify a Service Area?

Just because you set your sights on a region doesn’t mean you’ll rank well there.  That’s always been true of the service area you pick for your Google My Business page, so why should you care about the service-area settings on local-search sites much smaller than Google? A few reasons: 1. You might improve your […]

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Google My Business Shakes up Service-Area Businesses: What Has Changed and What to Do

Using Google My Business long has been a murky matter for owners of service-area businesses.  Most people have wondered what kinds of addresses are eligible, how many GMB pages they can have, whether to “hide” their addresses from showing publicly, and how big of a “service area” to specify (or whether to specify one at […]

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The Lowdown on Local Falcon, a New and Different Local Search Rank-Tracking Tool

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Tracking local rankings is a tricky matter if you’re a business owner or professional SEO, and even more so if you’re a maker of rank-tracking software.  Yet a local-rankings tracker called Local Falcon came out recently and already has carved out a niche. Local Falcon does one thing: It shows and tracks Google Maps rankings […]

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Google+ Autopsy for People Who Do Local SEO: What to Know and What to Do

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Google constantly tweaks the local search results, but every now and then makes a change that at least seems big.  I’m here to tell you the official shuttering of Google+ is not consequential for local SEO, and that your strategy shouldn’t change one whisker. Still, the end of Google+ (hastened by the breach and cover-up) […]

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Google My Business Posts Shelf-Life Hack: How to Keep Your Posts from Expiring Soon

The jury’s out on how useful Google My Business posts are, but they have promise.  I like ‘em so far.  They’re quick and easy to create, and they show up in one of the very few areas of the brand-name search results that you can control. The annoying thing is you have to keep adding […]

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Suggested Local Search Terms Ooze onto Google’s Default Homepage

Local-business results were plenty visible before.  We’ve long seen them in the Maps 3-pack, in the Maps tab, in the Maps app, and in the local organic search results. You or I might say, “The local results are visible enough” or, “OK, we know where to find ‘em.”  Google, on the other hand, might say, […]

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Want to Guess How Many Local Businesses Use Google My Business Posts?

Google My Business posts have been around since mid-2017.  They seem to have caught on – more than many of Google’s “local business” features have – mostly because the payoff is clear: GMB posts stick out in your brand-name search results, and can nudge people toward the next step you’d like them to take. Should […]

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