How to Feed the Google My Business Messaging Feature into Your Landline

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If you enable Google’s new “messaging” feature, customers who pull up your business in Google Maps can contact you via their favorite chat app.  Whether that’s a good thing for your business (or it drives you crazy) is for you to decide – maybe after a test drive. But let’s assume for a minute that […]

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Can’t Add a Google My Business Appointment URL? Try This Hack

In my last post I described what Google My Business “appointment” URLs are, and covered some facts and pointers worth knowing if you’d like to use one. But what if you don’t see in your Google My Business dashboard the option to add an appointment URL?  Turns out there’s a workaround. Based on what I’ve […]

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12 Facts to Know about Google My Business Appointment URLs

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Google wants people to make an appointment.  Businesses now can add (in the Google My Business dashboard) a link to a “book an appointment” page or similar page.  The link will show up wherever your Google My Business page shows up in the local search results. The “appointment URL” feature has promise.  Here are a […]

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Getting or Providing a Local SEO Consultation? Make Sure You Touch on These Points

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Feel like you forgot to check something? Whether you’re the client or the consultant, you need strong intel-sharing for your consultation on local SEO to amount to more than a hill of beans.  There’s no one-size-fits-all solution to local rankings/traffic/visibility/business woes.  If you’re sick, the doc needs to diagnose you.  If your car makes a […]

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David’s Bridal’s SEO Person Deserves a Raise

Longtime competitor Alfred Angelo goes belly-up without warning, so what does David’s Bridal do?  Make an irresistible offer on an expertly-optimized page that a panicked bride will click on if she sees it in the search results. In its coverage of Alfred Angelo’s demise The Washington Post mentioned David’s Bridal’s well-timed tweet. Brides & bridesmaids impacted by […]

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Secret Weapon of Effective Local SEO: Wordsmithing

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I almost channeled my inner Cosmo editor and called this something like, “17 Ways Writing Can Spice up Your SEO Life!” But that would have made me almost as bad as many local SEOs (and their clients).  They often treat writing as an afterthought in their work – or as something to farm out to […]

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Top 10 Ways Local Business Owners Botch the All-Important Homepage, and How You Can Get Yours Right

It’s a shame so many business owners spend more time chasing shiny new objects than they do nailing the fundamentals. Mess up your homepage and your local rankings won’t be all they can be, or you’ll scare away people, or both.  It’s of outsize importance to Google and to customers/clients/patients.  Craft an excellent homepage and […]

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Dumb Shortcuts to Getting Online Reviews

Getting happy customers/clients/patients to speak up and write online reviews is usually tough.  Even if you do everything you should, it’s still tough going.  Not all the happy people will speak up, and there’s always a chance the unhappy few will. If you’re wise, you’ll realize you can’t get to perfect, but that you can […]

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Local SEO Fairy Tale: No Problems = Good Rankings

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In SEO, fixing problems is only half the challenge.  The other half is to become notable in some way. Once in a blue moon I get an audit client who says something like: “Phil, helpful action plan there, but I’m a little disappointed you didn’t find more problems!” That’s understandable.  You’ve put a ton of […]

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Did Your Local Rankings Really Sink, or Are You Just Looking at Them Wrong?

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You wanted a fresh look at your local rankings, but now you need fresh pants. It’s bad. Or maybe it’s not – at least not the rankings.  Of course, it’s possible somebody involved in your SEO/visibility effort messed up, or that many people joined in a carnival of errors, or that Google got bored. But it’s […]

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