The Ridiculous Hidden Power of Local Reviews: Umpteen Ways to Use Them to Get More Business

Even the obvious benefits of great customer reviews are almost too many to count.  To wit: They take a little pressure off your site to “convert,” because visitors arrive largely pre-sold. They can help you eat up more of page one of Google. They help you cultivate non-Google Maps or non-Google sources of visibility. They […]

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Your Google My Business Page in 2017: How Hard Is It to Mess Up?

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Google’s local-business pages of yore offered many ways to blow up your rankings – in the good sense or the bad sense.  Lots of customizable fields you could stuff full of keyword powder and watch go “boom.” In recent years, though, Google has childproofed businesses’ pages.  Usually, when you don’t fill out your page quite […]

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Dumbest Reasons to Hire a Local SEO Company or Person

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I’ll never say you need to hire me or anyone else.  If your goal is to reach more customers/clients/patients in the local search results, you may or may not benefit from a third party.  I often tell clients and others that they should farm out as little of their local SEO as possible. Still, if […]

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If You Rename/Rebrand Your Business, Will You Lose Your Google and Yelp Reviews?

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Let’s say you’re considering renaming or re-branding your business.  Part of that will involve renaming your online “local” listings – including Google My Business and Yelp.  Easy enough, but what will happen to your reviews?  Google’s form doesn’t inspire confidence, nor does Yelp’s handling of reviews in general make it feel like anything but Russian roulette. Will […]

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Relationship between Local and Organic SEO: a Simple Diagram

Too few people realize that local SEO is mostly organic SEO plus a few other moving parts.  I (and others) have found that without also doing what it takes to rank well in Google’s “10 blue links” results, you won’t grab as much visibility for your business on the local map. Local visibility isn’t a lovechild […]

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Breakdown of Page 1 of Google’s Local Organic Search Results: Who Dominates?

Though the first page of Google’s local results usually consists of 3 “local map” results plus 10 organic results, that doesn’t mean your business has 13 chances to rank somewhere on page one.  Nor do all pages on your site have an equal chance at ranking.  Nor does having the most-dominant site necessarily mean you’ll […]

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Should You Copy and Paste Your Online Reviews onto Your Site?

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You worked your tail off to get those reviews – on Google or Yelp or Facebook or another site – and want visitors to your site to see them.  But you might have refrained from putting them on your site, because of one fear or another. I was gun-shy about it for several years, too, […]

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Using “Suggest an Edit” to Change a Google My Business Landing Page URL: Too Easy and a Little Scary

Recently I used the public “Suggest an Edit” feature to propose changes to a couple Google My Business pages that had info I wanted to correct.  It’s a good thing I’m one of the good guys, because Google approved all too easily edits to pages that I didn’t control. In both cases I wanted to […]

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One-Time Work vs. Ongoing Work in Local SEO

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The nature of your work on a local SEO campaign should change over time, or you’re doing it wrong.  How you’ll make progress in week 3 differs from how you’ll make progress in year 3. You’ll do fine if you know which steps can only help you once, versus which steps can help you for […]

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