30+ Internal Resources Every Serious Local SEO-er Should Have or Develop

No, this isn’t one of those dreadful “274 Local SEO Tools” posts.  Most of those lists suffer from bloat, or come from a seller with an ulterior motive, or are stuffed with affiliate links.  Also, because of the constant changes in Google and in the rest of the local-search ecosystem, most “tools” roundups  have the […]

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Is There Anything You Can DO to Get Yelp Reviews These Days – without a Public Shaming?


For years Yelp has told business owners not to ask for reviews on Yelp.  Not that you shouldn’t ask only for positive reviews or tell customers what to say.  Not that you shouldn’t ply them with discounts or gift cards or other wampum.  You’re not supposed to ask for Yelp reviews, period. In practice, Yelp’s […]

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One Phone Number for Multiple Google My Business Pages: Can It Cause Problems?


I tend to suggest using a different phone number for each location of your business, but exactly what’s the downside of using the same number on all of your Google My Business pages?  Google’s guidelines don’t tell you to use a location-specific phone number. “Merged” Google pages don’t seem to be a problem these days […]

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Q&A on BBB Customer Reviews: Not Just Another Unkempt Local Review Site


Love or hate the Better Business Bureau, it’s one of the bigger sites to have dipped a couple toes in the greenish-brown pond of local business reviews.  In my experience it’s a great place to get reviews, as I’ve written. But the current local-reviews landscape is the Wild West.  The sheriff in TripAdvisorville seems to […]

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Moz Local Listings 15 Months after Cancelling: Where Are They Now?

About a year ago I wrapped up a simple test on Moz Local (the paid version): do Moz Local-controlled listings disappear if you cancel?  No, from what I can tell.  I had tracked the listings for for an ex-client, and 3 months after cancelling they were still up. I did that post in October of […]

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10 Underrated Local Review Sites You Overlooked


You know about the big local-business review sites.  You know about the review sites that matter most in your industry.  You probably know about the pipsqueaks, too. But what about the review sites that matter more than you know?  Isn’t it possible there are some gaps in your online reputation? If there aren’t, I’ll eat […]

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Why Your Review-Encouragement Software Is a Meat Grinder

It’s tempting to sign up for a “reputation-management” or “review-generation” product and let it pester all your customers for a review – so you don’t have to take the time (or forget) to do it personally. Resist the temptation. At least until you’ve worked out more manually a review-encouragement strategy that works OK.  Otherwise all […]

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How to Feed the Google My Business Messaging Feature into Your Landline


If you enable Google’s new “messaging” feature, customers who pull up your business in Google Maps can contact you via their favorite chat app.  Whether that’s a good thing for your business (or it drives you crazy) is for you to decide – maybe after a test drive. But let’s assume for a minute that […]

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Can’t Add a Google My Business Appointment URL? Try This Hack

In my last post I described what Google My Business “appointment” URLs are, and covered some facts and pointers worth knowing if you’d like to use one. But what if you don’t see in your Google My Business dashboard the option to add an appointment URL?  Turns out there’s a workaround. Based on what I’ve […]

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12 Facts to Know about Google My Business Appointment URLs


Google wants people to make an appointment.  Businesses now can add (in the Google My Business dashboard) a link to a “book an appointment” page or similar page.  The link will show up wherever your Google My Business page shows up in the local search results. The “appointment URL” feature has promise.  Here are a […]

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