Best Local Search Tools – 2012

Best Local Search Tools - 2012

It’s possible to get a business visible in Google Places and other local search engines without using any tools…but why would you want to? Sure, you can drive a nail with a brick (or that poundcake your in-laws sent for Christmas), but it’s much more effective, quicker, and easier if you’ve got the right tool. [...]

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13 Best-Practices for Picking Google Places Business Categories

The “business categories” you choose for your Google Places page matter—big-time.  Your choices can help get your business visible to all the local customers you’re trying to reach, or they can cause Google to pluck your business off the map (and not put you back until you fix your categories). Fortunately, it can be easy [...]

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My Caveman Painting of a Local Search Engine

My 1st article on local search - July 2008

Fine, I guess our cavemen ancestors didn’t have search engines to help them find the closest woolly mammoth watering hole or the finest maker of custom wooden clubs this side of Bedrock. I’m afraid I don’t have any caveman artifacts, per se. But what I can show you is the very first thing I ever [...]

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5 Google Places Tests I’d Love to See

I discover a lot about Google Places by wrestling with it all day, every day.  But I’m also constantly scratching my head at questions—things that I just started wondering about based on observations, or that people have asked me. Some of these questions I’ve yet to find the answers to.  I know someone—maybe you, maybe [...]

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Which Awards Grow Your Local-Search Stature?

Every now and then I stumble across a business in Google Places that has a sweet “best-of” –type award sitting right at the top of its Places page. I don’t run across these awards too frequently—but when a business has one, I notice it. More often than not it’s a “Best of CitySearch” award, but [...]

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New Inequality in Google Places: Sitelinks in "Blended" Local Search Results

I’ve just seen what I believe is a new competitive edge that some businesses can wield over others in the Google Places “blended” search results: sitelinks. For example, here’s a screenshot of how one of my clients shows up in Google Places—notice the 3 little links under his Google listing: I’ve never seen sitelinks show [...]

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