Does Google Look the Other Way When a Local Pack Advertiser Spams the Google Maps Results?

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For better or for worse, you can “buy” your way to the top of Google’s local 3-pack if you have a Google My Business page that already ranks OK, and if you use AdWords, enable location extensions, and meet a few other criteria. It appears that’s also how you can buy wiggle room to spam […]

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Google Expands “Suggested Review” Google My Business Posts

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I always like when Google drops a subtle hint about what it wants you to do. If you haven’t done a Google My Business post recently, and if you have a good-sized pile of Google reviews, there’s a good chance Google will auto-generate a “Suggested Post” that quotes one of your Google reviews.  (As of […]

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One Good Reason to Offer Google My Business Post Offers

Two problems with Google My Business posts are (1) they’re not too visible anymore unless someone searches for your business by name, and (2) people without itchy mouse-fingers only see a tiny preview of the post in the sidebar. Those are valid concerns.  Though you can use my hack to keep Google My Business posts […]

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The Easiest Way to Get a Google Maps One-Box Result – without Spamming

I’m talking about a local search result like this (click to enlarge): Local “one-box” results (as they’re called) show only one Google My Business page, alongside some organic results.  It’s good for your business to have a one-box result any time you can nab one, because of how visible you are on the page: You’re […]

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Google My Business vs. Bing Places in a Nutshell

This example is from one of my clients, who’s got a seasonal business and had a great winter. Two screenshots up the difference between Google visibility and Bing visibility.  The screenshots are of those two search engines’ “dashboard” stats.  I doubt either source of intel is Swiss-watch accurate, but each can give you a rough […]

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Google Maps Spam Patrol: Why You Need to Do It, and 10 Tips to Make It Doable

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Why not make your local competitors work to outrank you?  They won’t have to work too hard if you assume Google keeps the Google Maps results clean, because that doesn’t happen much. “Spam patrol” is my name for the process of identifying Google My Business pages that violate any of Google’s guidelines and that, as […]

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How Many Ways Can Someone Troll Your Google My Business Page?

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What’s the difference between the Google Maps business results and middle school?  Well, at one you get lunch and the possibility that the heckling and hounding ends for the day once the bell rings. It’s easy to get worn down in local SEO.  The work it takes for you to get visible and stay visible […]

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When Should You Do Your Own Local SEO?

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You know the good reasons and bad reasons to hire a local SEO person or company.  The pros and cons of doing it yourself are clear, too.  What you’re less sure of is: when has the do-it-yourself option piled up enough pros that it’s clearly the better choice for you? It’s a sliding scale.  You […]

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10 Types of Ninja Pages You Can Sneak up the Local Search Results

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People who do local SEO are pretty resourceful at rubbing keywords all over pages they want to rank. They’re less creative with the types of pages they try to get to rank. Often those pages are limited to the homepage, a few “service” pages, and maybe some doughy “city” pages.  Those types of pages matter […]

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How Can You Tell a Competitor Does Effective Local SEO?

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It’s trickier than you think. You can monitor competitors’ rankings and links until you’re cross-eyed.  You can study them with SEMRush, Moz, Alexa , and other tools until hens grow teeth.  The insights you get from those activities can have value, and may be a good use of your time, but trying to dissect a […]

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