Google My Business Category Not Showing for Service-Area Businesses with Hidden Addresses

If you’ve got a Google My Business page that specifies your service area but not your address, Google won’t show your category in the sidebar (the “knowledge panel”). You’ll still see it in Google Maps and in the 3-pack. You’ll also see it if you’ve specified your street address. But you won’t see it in […]

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How to Make a “Service Areas” Page That Hunts

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An “Areas Served” or “Service Areas” or “Cities” or “Locations” page doesn’t get much consideration in the local SEO world, and that’s a shame.  If you do it right, that kind of page can rank for some juicy terms, help other pages to rank, make your site structure simpler, help people navigate your site, and […]

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Good Ways and Bad Ways to Save Money on Local SEO

Some business owners say things like, “I don’t have enough budget for local SEO.”  You may not have money to waste on work that doesn’t work, and you may not have the budget for all the conveniences you want.  But the basic activities you can always afford, if you make the right decisions for the […]

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Is Your Local SEO Person Shell-Shocked, Gun-Shy, and TOO Afraid of Angering Google? How to Avoid the Phobias

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SEOs often have a hard time with moderation.  They tend to sit at extremes and take an all-or-nothing approach – to getting links, building citations, creating “content,” jamming keywords into pages, and so on.  If they were actors, they’d be William Shatner.   You can have too much of a good thing.  Most SEOs take […]

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Hit Blog Post but No Local Traffic or Rankings? 7 Ways to Make That Post Help Your Local SEO Effort

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You heard you were supposed to blog or pump out other “content.”  You heard Google likes it, or local customers like it, or you can earn some links from it.  At least one of those things didn’t turn out as planned.  Now it all seems like a big waste. But your toil in the sun […]

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Hermit Crab SEO: a Google Maps Ranking Tactic That Should Not Work

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“Hermit crab SEO” is my name for the local SEO tactic of moving to a new place of business, creating a Google My Business page at the new address, and leaving up your old Google My Business page (which still uses the old address) until Google removes it or your body assumes room temperature, whichever […]

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How to Move Google Reviews between Google My Business Pages Far Apart

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Believe it or not, Google’s pretty good about transferring Google Maps reviews from one GMB page to another.  It’s hard to tell that from Google’s guidelines, which have a dash of Justice Stewart: “If you’ve made changes to your business, your existing reviews may be kept, moved, or removed from your listing, depending on the […]

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10 Better Ways to Do Keyword Research for Local SEO

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3 main problems with most keyword research methods, especially for local search: They tell you what searchers search for, but not what customers search for They rely too much on third-party tools They give you analysis paralysis Most people’s keyword-research strategy is this (more or less): Use the “Keyword Planner” in Google Ads Use a […]

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Google Maps Reviews Now Include “What Do You Like About This Place?” Prompts

In what is at least a test, Google now asks Google Maps reviewers to select attributes they like about the business they’re reviewing.  When I went to post a review yesterday, Google asked how I liked the “Quality,” “Value,” “Responsiveness,” and “Punctuality” of the business. I haven’t been able to replicate that for other businesses, […]

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The Local SEO Data Jackpot You Missed: Google Analytics – Search Console Integration

If you’ve never done so, log into Google Analytics, then go to “Acquisition,” “Search Console,” and “Landing pages.”  There you’ll find a mashup of (1) Google Analytics data on landing pages and (2) Google Search Console data on how specific pages perform in the search results.  Whether you do local SEO yourself or you do […]

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