Google My Business Now Lets You Specify a List of Services

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This is the first I’ve seen of the “Services” area in Google My Business.

(Update 4/6/18: A few people saw this first a few days ago (h/t Nyagoslav Zhekov), but the rollout seems to have been tiny until now.)

The input is pretty structured, as you can see.

Only the “name” field appears to be required.  The “Price” and “Description” are optional, from what I’ve seen so far.

It may be another of Google’s slow rollouts or buggy rollouts, because the info I slopped down (pictured above) hasn’t showed up yet when I search for “Local Visibility System.”  It’s possible that, like structured-snippet extensions in AdWords, your “services” only show up for certain search terms.

Anyway, I’ll continue to experiment in my dashboard and in certain clients’.  By the way, I’m seeing “Services” in non-US clients’ dashboards, so the rollout doesn’t appear limited to the States.

If the “Services” feature sticks around it’ll fill a need.  Google’s list of “Categories” long has fallen short of accurately describing many businesses.  Because of that, because of Google’s murky guidelines on category-selection, and because of Google’s poor policing of Maps, many business owners pick too many categories or shoehorn keywords into the “business name” field.  Maybe the “Services” field will make those sorts of things less tempting.

Are you seeing “Services” in your (or a client’s) Google My Business dashboard?  Are your additions showing up publicly yet?

Leave a comment!


  1. We saw it earlier this week, but only showing up for 2 of our ~200 locations.

    • Yeah. Seemed to be a tiny, quiet rollout, then BOOM.

      • UPDATE: We’ve seen some of the descriptions showing up, but only in mobile and under the Menu tab. There are some weird formatting issues, with descriptions that fit within the character limits being cut off. And in one case, we see the descriptions showing publicly, but disappear in the GMB dashboard.

        • Are you talking about the “Services” list (the name + price + section + description), or something else? Also, any screenshots you can share?

  2. Categories weren’t always the best match. Often they were too broad. So it’s good to see them going in this direction.

  3. I see it for 2 out of 3 businesses – all in completely different verticals.

  4. I’m not seeing it in any of my UK locations, Phil. The categories list is inadequate so this sounds like an improvement.

  5. I personally manage 2 locations which I’m seeing them both on at the moment. It’s good to see more detailed options coming for GMB. This along with the description I think are great for communicating the value of a business without the need to even go to a website. Of course nothing will take the place of a good website but this is helpful also.

    • Google giveth and Google taketh away. They’re trying to minimize the need to click on your site. Some sites are so anemic that Google truly will eliminate the need. It may be a different story for sites that have more going on, perhaps for businesses that offer bigger-ticket services that customers really want to research.

  6. We had them on a few accounts, but now they have disappeared 🙁

  7. Phil–we’re seeing this across almost all our accounts in HVAC, solar, home performance, insulation, etc. We’re excited about it–for years, our sector of high performance energy efficiency contractors have not had appropriate categories.
    The big question, however, is where will this information appear? We’re seeing nothing in the KP so far. Could this really be only meta data?

    • Howdy, Peter,

      The “Services” show up in patches. In the Google Maps app the “Services” shows up under “Menu.” In a mobile browser the “Services” tab shows up, but nothing happens when you click on it. Nada on desktop at the moment.

      • Thanks Phil. How goofy is that? A fork and knife “menu” link for an Air Conditioning Contractor that leads to services. Oy. Not seeing in mobile browser, btw, perhaps because we’ve been active with Posts and Q&A?

  8. avatar Salvatore Frank Marino says

    Nope not yet. Not here where I am in sunny San Diego. I just checked and all I see is an “attributes” field to fill in…funny thing is, its self populated with only the words “+women led” as something that I can add, and nothing else.

    I hope it does hit my dashboard soon, I’d love to take advantage of that, if there is any.

    *Side note:
    after I clicked once or twice on the women led word in that section, it turned green with a checkmark, click it again and a circle with a line thru it with women led in the center was next and looked like it would appear in the results.

    I really don’t like a subliminal stop signal on my listing so decided to go back to the option to not change it and leave it blank.

    • When Google doesn’t show a “services” field for you to fill out, it’s because of the business category you’ve chosen. (I’ve got a client in San Diego for whom I filled out “services.”)

      But, yeah, the jury is out on the benefits of this thing.

      • avatar Salvatore Frank Marino says

        I should’ve updated this long ago, sorry about that Phil. Yeah, I started to fill it out when I seen that tab in the MOBILE BROWSER, which is a flippin pain in the backside. I HATE typing stuff on my phone, but I’m stuck with it until that voice dictation function actually works and makes sense of what I say.

        Its kinda funny google is making all of us do this on our phones instead of just typing with a keyboard.

  9. Why don’t I see the “Services” tab on my pages? HVAC contractor, located in Florida.

  10. I have seen feedback from other marketers that by changing the category temporarily to one with the feature you want and then changing it back the feature might still be there. Could be worth a shot.

    • Sometimes that works. Sometimes it doesn’t. In an experiment, I changed the category on my page to “Dentist.” Google won’t change it back! I’m going to leave it and see what happens. (Also an experiment.)

  11. Has anyone seen any boost in rankings from adding services? Does Google factor this in to SEPRs at all?

    • I haven’t seen a boost from “Services.” But it would be nigh impossible to notice one, because in any good local SEO campaign there is other dust flying and other variables (like competitors) swirling around.

      Other people might have noticed a difference, though.

  12. I think I will need to revisit my google my business dashboard. Do I mention all the services we provide or just 2, 3 major ones?

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