User Behavior Affects Local Rankings. Now What?

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First, go check out Darren’s slides.  After you pick up your jaw, come back here.  The two presentations were an unofficial duo that kicked off the Local track at State of Search 2014.

Want to know how to get higher click-through from the Places results, and how to encourage other actions that Google may care about (like getting customers to look up driving directions)?  Enjoy!

 

Huge thanks to Greg, Mike Stewart, and to everyone else who made State of Search great.  You should go in 2015.  You’ll love it – especially if you’re serious about local search.

Questions about my slides?  Leave a comment!

Comments

  1. I think you and Darren are over-thinking it at #StateOfSearch.
    This is the answer: https://www.youtube.com/watch?v=tIwH7ptHCWc

    😉

Trackbacks

  1. […] User Behavior Affects Local Rankings. Now What? […]

  2. […] Type in [name of business] + reviews Just see what – if anything – comes up.  Not having many or any reviews is bad local SEO and worse marketing.  Read this and this. […]

  3. […] if they seem to be quality results – if searchers tend to click on them. As Darren and I have preached recently, searchers’ behavior seems to be a huge influence on […]

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