3 Nimble Moves for Local-Review Ninjas

Like my post? Please share!

It pains me to say this, but these review-encouragement ideas aren’t mine: Other people told me (or reminded me) about them recently.

We’ve walked step-by-step through what your strategy should be.  We’ve looked at which review sites you should focus on.  I’ve even breathed down your neck to keep you motivated.

But maybe you’ve got the basics covered and want some next-level ideas – ways to get more out of your current efforts to get reviews.  I’ve got 3 of those for you.

They’re “advanced,” but they’re not hard.  You can work them into your current strategy quickly and almost invisibly (without having to change your strategy).  That’s why I call them “ninja moves.”

Ninja Move 1: Feature your Google+ reviews in posts on your local page.

Darren mentioned the Blue Plate Diner in Edmonton in a recent comment, at which point I noticed the review they showcased in their “posts” stream.

This is a subtle way to encourage any customers who see your “posts” stream to write you a review.  But it’s more important as a way to broadcast your existing reviews a little more.

It’s also wise to showcase your reviews in your posts because anyone who clicks on the link to your Google+ page in the main search results will be taken straight to the “posts” tab of your page.

How do you feature a review in a post?

Assuming you’ve got the “upgraded” type of Google+ Local page, you first go to the “About” tab on your page and find a review you’d like to share.

Let’s use my poor, neglected local page as an example, and let’s look at the overly generous review by Angela Wright MBE.

If I were smart, I’d click the “share this review” arrow, and put the review in my “posts” stream.  That’s it.

Oh, and in the post you’ll want to thank your reviewer, as Blue Plate Diner wisely did.


Ninja Move 2: Hard-laminate any printed instructions you give to potential reviewers.

“But lamination is expensive.”

“I don’t have time.”

“I don’t have a laminator.”

“Why can’t I just email customers to ask for a review?”

“Get with the times, Phil.  If it’s not an app people don’t use it.”


Texas dentist Mike Freeman told me about this approach, and it’s brilliant.  Simply laminate whatever paper instructions you use to show your customers, clients, or patients how to leave you a review.

(Dr. Freeman ordered my battle-tested Google+ review handout, but you can laminate whatever instructions you like.)

You don’t need to laminate hundreds of copies of whatever instructions you use.  Try it with a few and see what happens.

The lamination accomplishes three things: (1) it makes the instructions hard to crumple up or fold up, (2) it makes them harder to lose in the sea of papers and bills on the kitchen table, and (3) it makes your request seem better-planned-out and more sincere.

It may be a professional touch, but it’s not expensive.  As Dr. Freeman told me:

“Laminators can be purchased on Amazon for roughly $30 and the plastic pouches cost about $20 for a pack of 100. A very low investment on what could potentially help a small business gain a lot of reviews.”


Ninja Move 3: Use Yelp’s “Find Friends” feature to identify active Yelpers.

This is another stick of Darren dynamite (see this and this).  As he, I, and others have written, the big factor that determines whether Yelp reviews get filtered is how active the reviewers are.  Anything written by a first-time reviewer probably won’t see the light of day.

So how do you find customers who at least already have Yelp accounts?  Log into your Yelp account and go to go the “Find Friends” area (https://www.yelp.com/find_friends/address_book).

This feature won’t help you much if you have no contact with your customers – by email or on Facebook.  But if you don’t have any means of reaching them, you’ve got bigger problems than reviews.

Yelp doesn’t want you even to ask for reviews.  I’m not alone when I say that’s a stupid rule, but that’s the way the cookie crumbles.  What you do with any “active” Yelper-customers is up to you.  This is just the best way to identify those people.

Have you tried any of the above?  How’s it worked out?

What are some “ninja” review moves that have worked for you?

Leave a comment!


  1. Great tips!

    We always suggest using the laminate/display/handout (thanks to your Whitespark tool) combo to connect the online with the in-office offline message.

  2. avatar Morry Mitrani says

    Great post Phil. I never even thought about sharing a Google review like that. In reference to ninja move #1, I’ve noticed that the Google+ page link in the local pack is now pointing to the About tab for pages that have no posts. Have you seen the same?

    • Interesting, Morry. I hadn’t noticed that. But now I’m seeing the link go to the “About” tab – even for pages that have reviews. It must’ve just changed.

      Excellent catch!

  3. “It’s also wise to showcase your reviews in your posts because anyone who clicks on the link to your Google+ page in the main search results will be taken straight to the “posts” tab of your page.” Great point, I am totally going to go do this for my clients this month. Also love the laminating tip too, had never thought about this.

    PS Your Ninja turtle picture reminds me of Zoolander….”It’s in the Computer!”

  4. Great Ninja Tactics Phil! I’m going to try out the sharing reviews strategy right now.

  5. Great ideas! Thanks, Phil.

  6. Those tips are money Phil!

    I think most people spend their time trying to figure out technological or process oriented ways to deal with reviews, so I appreciate the “laminate it” approach to prevent people from crumpling handouts up and putting them in their pocket. It solves a very real problem.

  7. This is such valuable and simply laid out info. Your tips are doable. I like how you stress the importance of honoring YELP’s wish that you not solicit reviews.
    I really like all the pictures and examples.
    Thank you for this great blog post on Ninja local review getting!

  8. Thanks for the post Phil! I honestly never thought of the lamination technique, but I’ve got to say it really makes sense. Every local client I talk to today will be directed towards this post, and I’ll be posting this on my company’s forum. Seemingly simple ideas, but I can definitely see how they can make a big difference. Nice work putting this together.

  9. I think the review sharing could also work to your advantage with negative reviews. Yes, it might seem like a wacky idea to have the negative review appear on your posts tab. However, what better way to actually ping the person who left the review to let them know that you actually care enough to respond.

    Who knows, maybe they will be moved to remove the negative review altogether. I’ve seen it happen.

    • That’s a brilliant idea, Colan. I always urge my clients to write “owner responses”; this takes that a step further.


  10. Great tips! One method I use is to provide a direct link to the Google My Business review form.

    I didn’t search out this post to share my own (found it on http://synup.com/blog/experts-local-seo-hacks/) – but I think my post will definitely add to the tips provided – I outlined, the somewhat tedious, process to get a direct link to the review box here – https://www.webworksofkc.com/blog/get-more-google-business-reviews-by-giving-customers-a-direct-link/

  11. Hey Phil, great stuff…I am always scouring the Internet to find “easy ways” for client to get reviews now that reviews have split from fro the Google+ company pages. I have my way here…it works but is cumbersome:


    But the easiest I have found so far is via this tool:


    Any other tips? Do tell!


  1. […] Ninja Move #1 in this great post by Phil has a great trick that can make the post tab more attractive (if you have some positive reviews) – 3 Nimble Moves for Local-Review Ninjas | LocalVisibilitySystem.com […]

Leave a Reply to Phil Cancel reply


This site uses Akismet to reduce spam. Learn how your comment data is processed.