Yelp has stopped referring to reviews as “filtered.”
Go to the Yelp listing of any business that had some of its reviews gobbled up, and scroll down until you find the little gray link right below the “Write a Review” button and below any reviews that actually made it onto the page.
That link, which used to say – for example – “4 filtered reviews,” now says “4 other reviews that are not currently recommended.”
Apparently, “filtered” is now a dirty word at Yelp HQ.
You might even say Yelp is filtering its speech on filters.
3 other changes:
1. There’s no CAPTCHA once you click on the link. You can see the reviews right away.
2. You no longer see just the filtered…err, not recommended reviews on the “not recommended” page. There’s a video.
3. Yelp shot an entirely new video (below). It was posted to YouTube yesterday (11/13/13). There’s not even one mention of the word “filter.” They had an old video, but it was only available from the FAQ page (which, by the way, also doesn’t use the word “filter” anymore). That video has since been taken down (“made private” on YouTube).
It’s interesting that the word “currently” is in there. That’s intentional. As I and others have noted, Yelp reviews can be filtered, unfiltered, and re-filtered, and so on. It depends mostly on how active the reviewer is on Yelp. Even if you write a review and it’s filtered the first time around, if you review other businesses over a period of a few months and become “friends” with other Yelpers, that review will most likely rise from the ashes. It appears Yelp is trying to make that fact a little more apparent to business owners and would-be reviewers.
I think the folks Yelp are trying to accomplish mainly two things by opening the kimono slightly:
(1) They’re trying to encourage more people to become active reviewers/users (which ultimately can help Yelp boost ad revenues, among other things), and
(2) They may want to mollify some of the business owners who are furious about the review filter.
Your thoughts? Why do you think Yelp has thrown a wet towel on its own term for its own approach to screening reviews? Leave a comment!