It’s no secret that blogging can be a great boost to your local rankings and to your ability to attract new customers.
Google loves useful info. More importantly, so do the people who come to your site and decide on the spot whether to pick up the phone or check out your competitors. When done right, blogging is a win-win-win.
But far too many business owners try it, expect immediate results, and give up. The result is that their blogs last about as long as a case of Natural Ice in a frat house.
Even more business owners never even try to blog, because they let common misconceptions and excuses get in their way:
“I don’t have the time.”
“I’m not a good writer.”
“My industry is boring – and nobody wants to read about it.”
“I don’t know what to write about.”
“I need results now.”
All I want to do is offer 10 real-life examples of “local” blogging done well.
These aren’t fairy-tale examples, either – like in the tourism industry, where the business owner can think of blog posts without even thinking, or where the author is a full-time blogger and doesn’t have a business to oversee.
They’re businesses of all stripes. Some of them are like yours, with probably all the same challenges and opportunities your business has.
I’ve worked with about half of the owners of these businesses in one capacity or another, but the others I found “in the wild.”
In no particular order:
Example 1: neurOasis (New York City)
Neurology and nutrition aren’t subjects that interest most people, but the two doctors here make their advice accessible by writing in a nice down-to-earth style.
Example 2: Jacob Regar Law (Encino, CA)
Practical info that you can tell the attorney took the time to write himself – but without the “lawyerspeak”!
Example 3: Marcelin Photography (Miami)
Your posts don’t need to be heavy on text. Photos can go a long way – especially if you shot them yourself.
Example 4: Premier Roofing Company (Colorado & Kansas City, MO)
You’ll want to take notes on this one if you’re sure how to make some of your posts “local.”
Example 5: Personal Care Dentistry (Roseville, MN)
Many dentists blog, but their expertise doesn’t usually shine through. This guy’s does.
Example 6: The Law Office of Shawn N. Wright, P.C. (Pittsburgh)
A great example of a beefy blog – not only in terms of the posts themselves, but also in terms of how they’ve piled up over the years, just because the author stuck with it.
Example 7: Aim High Tutors (Orange County, CA)
A great variety of posts, but all pretty relevant to tutoring. Nice photos, too.
Example 8: The Ice Dam Guys (Minneapolis)
There’s no such thing as an industry that’s so “niche” that you can’t provide a ton of useful tips.
Example 9: Fred Astaire Dance Studios (national franchise)
Just in case you thought blogging only benefits “the little guy.”
Example 10. Anchor Sewer and Drain Cleaning (Bellingham, MA)
Don’t ever say that your industry isn’t exciting or sexy enough to blog about.
I could show more examples, but I think you get the idea.
You might be wondering: Why are these blogs good?
Because they put humans first, search engines (a distant) second. The posts are written to be useful. Sure, there are keywords in there, but they’re not stuffed in there like clowns in a Volkswagen.
What do they show you?
1. Your posts don’t need to be amazing, let alone perfect. They just need to be at least a little useful or informative.
2. You don’t need to write long posts.
3. You don’t need to post every day (or every week).
4. You don’t have to write about the same topic every time. Variety is good. It’s OK to get off on tangents – as long as what you write about is tangentially relevant to your services, your business, or your city.
5. You can do it regardless of what industry you’re in.
Now try – if you can – to give me even one reason why you can’t do something similar for your business.